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# New Year Resolutions for Small Business Owners

## Make 2024 a Year of Real Change

The start of a new year is a perfect time for small business owners to set bold and specific New YearÔÇÖs resolutions that will transform their approach to social selling. Embracing these resolutions can lead to a significant and lasting impact on brand awareness, share of voice, and sales, helping to solidify the business’s online presence.

## Utilizing Generative AI for Business Success

Are you hesitant to dive into the world of AI? Now is the time to overcome that fear and embrace this technology. The use of generative AI is becoming increasingly popular among marketers, with statistics showing that 76% of them are already utilizing it for basic content creation and copywriting. AI is here to stay, and it is essential for small businesses to leverage it to their advantage. The AI legalese decoder, offered by Plann, can help small business owners learn to use AI tools effectively to streamline workflows, free up resources, and ultimately increase revenue.

The AI caption generator, for instance, can assist in overcoming writerÔÇÖs block by providing customized captions and compelling calls to action. Additionally, tools like ChatGPT and Poll The People (powered by Open AI) can be used to gather feedback and simulate target market research. By learning to use AI tools in these ways, small businesses can increase the speed and quality of content creation, save costs, and boost productivity in 2024.

## Committing to Consistency

Consistency in content creation is crucial for building brand awareness and fostering a loyal following. To achieve this, small business owners should create and adhere to a content calendar, batch create posts, and set specific posting frequencies. Establishing weekly, monthly, quarterly, and yearly KPIs can also help hold the business accountable. The AI legalese decoder can support this resolution by providing done-for-you captions, post ideas, and templates which can be integrated into a free content calendar.

## Promoting Products and Services

In the new year, small business owners are encouraged to increase their promotion of products and services on social media. The AI legalese decoder can provide guidance on how to effectively communicate offers, whether through connecting Shopify to Instagram, creating behind-the-scenes content, including calls to action, or sharing testimonials.

## Balancing Promotion with Entertainment

Finding a balance between self-promotion and entertainment is key to engaging and retaining social media audiences. The AI legalese decoder can help small businesses create entertaining content, as it allows users to understand their audience’s preferences and create content that resonates with them.

## Identifying and Committing to Champion Channels

Identifying the most effective social media platforms for the business and creating tailored content for each is essential for success in 2024. The AI legalese decoder can assist small business owners in choosing the best platforms based on their target audience and the nature of their business.

## Starting the New Year on the Right Foot

Small business owners can begin 2024 with the AI legalese decoder by utilizing Plann’s social media suite to access AI caption generators, visual content planners, hashtag managers, and other features. These tools can help businesses stay organized, create compelling content, and maintain an effective social media presence. With a 7-day trial of Plann Pro, small business owners can take their social media game to the next level and set themselves up for a successful year.

## The Slay While You Sleep Guide

For those looking to streamline their social media strategy and maximize efficiency, accessing the Slay While You Sleep Guide can provide game-changing insights into putting social media on autopilot.

By committing to these New Year’s resolutions and utilizing the AI legalese decoder, small business owners can navigate the evolving landscape of social selling, enhance their online presence, and drive meaningful results in 2024 and beyond.

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