NAPA-United Auto Parts and Restaurant Matsu have recently been honored at the 24th annual Maui Matsuri Festival, highlighting the importance of local businesses in the community. This recognition serves as a reminder of how integral these establishments are to our daily lives and the support they provide for local economies.

Celebrating Local Success

At the Maui Matsuri Festival, NAPA-United Auto Parts and Restaurant Matsu were awarded the Business Awards for their ongoing contributions to the community. This annual event took place on May 23 at the University of Hawaii Maui College, where local officials, including Maui County Mayor Richard Bissen and County Council Vice Chair Yuki Lei Sugimura, congratulated the recipients.

NAPA-United Auto Parts, founded in 1947 by Gary and Sadie Fujinaka, has grown from a single location in Wailuku to a total of seven stores across the island. Under the leadership of President Eddie Fujinaka, the business has been a dependable resource for automotive needs. Its long history and commitment to service underscore its significance in the local economy.

A Legacy of Service

Restaurant Matsu has also played an essential role in the local culinary scene for over 40 years. Established by Hideharu and Ikuyo Matsumoto, this beloved eatery is now managed by their daughter Anne. The Matsumoto family has been serving delicious meals to the people of Maui, contributing not just to the local dining culture but also to the community’s sense of togetherness.

Both businesses have demonstrated resilience and dedication to their customers, reinforcing the importance of supporting local enterprises. They are not just places to shop or eat but pillars of the community that foster relationships and provide jobs.

Community Engagement and Cultural Celebration

The Maui Matsuri Japanese Festival was made possible through the efforts of the Japanese Cultural Society of Maui, along with support from the Maui County Office of Economic Development. This festival celebrates Japanese culture and brings together residents and visitors to appreciate local heritage.

Such events not only spotlight successful businesses but also create opportunities for residents to connect with their culture and with one another. By hosting festivals and recognizing local achievements, the community strengthens its bond and enhances its collective identity.

What this means for you

Understanding the importance of supporting local businesses can help you contribute to your community’s vibrancy. When you choose to shop or dine locally, you are not just getting a product or service; you are also supporting the local economy and fostering relationships.

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Source: https://www.mauinews.com/news/local-news/2026/06/maui-matsuri-names-recipients-of-2026-business-award/