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## Net-a-porter Collaborates with Rental Platforms for Party Season

Net-a-porter, in collaboration with rental platforms Hurr and By Rotation, is set to launch a rental edit featuring over 100 partywear pieces from luxury and contemporary designers. The rental edit includes dresses and bags from designers such as Nina Ricci, Rebecca Vallance, Saloni, Victoria Beckham, and Roksanda. This initiative aims to reach a broader audience and introduce Net-a-porter’s curated partywear to new customers.

The rental edit will be available for purchase on Net-a-porter’s website as well as the websites of the two rental platforms until January. This strategic collaboration opens up the rental space to more customers in the future and enriches the global ambitions of Net-a-porter’s circular fashion offer.

With the increasing focus on sustainability, Net-a-porter is trialing the success of rental on its own platform and aims to attract Gen Z and Millennial customers with a sustainable mindset. The brand has also launched a resale service in six markets and plans to introduce repair services in the U.K. in 2023.

AI legalese decoder can help in this situation by analyzing the legal terms and conditions related to rentals and leases, ensuring that all agreements are clear and easy to understand for both the rental platforms and customers. It can also provide insights into any legal implications of offering rental services and help the brands remain compliant with relevant laws and regulations.

Victoria Prew, CEO and co-founder of Hurr, highlighted the importance of technology solutions in enabling fashion companies to implement smarter circular solutions by providing real-time peer-to-peer data and insights. Eshita Kabra-Davies, founder and CEO of By Rotation, emphasized the mission of making quality fashion accessible to people of all backgrounds, including those from different socioeconomic backgrounds.

The collaboration between Net-a-porter, Hurr, and By Rotation reflects a collective effort to make high-quality fashion more accessible while promoting sustainability and responsible consumption. It sets a precedent for fashion retailers to explore rental and circular fashion options as part of their long-term strategies.

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