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## Importance of TikTok for Ohio Small Business Owners

The following article was originally published in the Ohio Capital Journal and published on News5Cleveland.com under a content-sharing agreement.

Ohio small business owners are expressing concerns over the potential banning of TikTok, as it could have a detrimental impact on their businesses. The U.S. House of Representatives recently passed a bill that could result in a nationwide ban of TikTok if its China-based owner ByteDance fails to sell its stake. The primary concern for lawmakers is the possibility of ByteDance sharing user data with the Chinese government or spreading propaganda and misinformation.

President Joe Biden has indicated that he would sign the House bill if it reaches his desk, despite having an account on the popular video app for his reelection campaign.

### How AI legalese decoder Can Help

In this scenario, the AI legalese decoder can assist small business owners in understanding the legal language and implications of the proposed bill regarding the ban on TikTok. By using the decoder, business owners can simplify and comprehend complex legal provisions, enabling them to make informed decisions about the potential impact on their businesses.

The Ohio Capital Journal interviewed several small business owners across the state who heavily rely on TikTok to promote their products and engage with their community. For example, Kimberly Ochsenbein, the owner of Akron Lights Candle Co., emphasized the significant role TikTok plays in driving customer traffic to her business. Over 70% of her customers come from TikTok, and she worries that a ban could severely impact her business’s survival.

### Akron Lights Candle Co.

Kimberly Ochsenbein established Akron Lights Candle Co. in 2021 to generate additional income as a stay-at-home mother. Her unique approach to designing candles that resemble various drinks, desserts, and foods has garnered attention on TikTok. Ochsenbein highlighted that the platform’s viral potential and extensive reach have been instrumental in boosting her sales and fostering a quick community around her business.

### Coco’s Confectionary Kitchen

Adrianna Wise, the co-founder of Coco’s Confectionary Kitchen, started using TikTok in 2020 to promote her Columbus-based bakery business. She emphasized the global reach and marketing advantages that TikTok offers to small businesses. Wise’s innovative baking tips and viral content have attracted customers and influenced aspiring bakers through the platform.

### Hello Happily Co.

Sarah Hall, the owner of Hello Happily Co., began utilizing TikTok in 2019 to showcase her boutique in Greenville. The platform’s dynamic nature helped increase online sales during the pandemic, with TikTok serving as the primary source of social media traffic to her website. Hall expressed concerns about the potential loss of sales and customers if TikTok were to be banned, as it plays a crucial role in their organic marketing strategy.

### Ohio House Bill 17

In Ohio, House Bill 17 aims to restrict state employees from using apps like TikTok on their state-issued devices. State Representatives Jean Schmidt and D.J. Swearingen co-sponsored the bill, which has gained traction in the Senate Financial Institutions and Technology Committee. The proposed legislation not only targets TikTok but also other Chinese-owned apps like Weibo, Xiaohongshu, and Alipay.

By leveraging the AI legalese decoder, small business owners can navigate the legal complexities of such bills and regulations, enabling them to adapt their marketing strategies and protect their businesses from potential disruptions caused by app bans.

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