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### Get Ready for More Ads on YouTube TV
Get ready for even more ads when watching YouTube on your TV. The video giant has one more place to show you ads, forcing many to sit through ads even after watching unskippable pre-roll ads.

At YouTube’s Brandcast event last year, the company revealed its “Pause ads” on smart TVs. These ads will pop up when viewers pause a video mid-stream. The video you are watching will shrink, and an ad will appear next.

### Positive Results from Pause Ads Experiment
During Alphabet’s latest earnings call, Google’s Philipp Schindler shared the positive results of an ad experiment the company has been running on YouTube.

Schindler noted that “In Q1, we saw strong traction from the introduction of pause ads pilot on connected TVs, a new non-interruptive ad format that appears when users pause their organic content.” He went on to share that YouTube’s pause ads are “driving strong brand lift results” and “are commanding premium pricing from advertisers.” Given Google’s positivity about pause ads on YouTube, it is possible that the company will roll them out more widely once it has gathered enough data from its ongoing experiment.

### Frustration Over Increasing Ads
YouTube tried to spin the new pause ad format as “seamless” and a way for brands to engage viewers in a “non-interruptive” way when they get up for snacks or bathroom breaks. But, more ads could frustrate YouTube’s TV audience who are already under the onslaught of ads.

### AI legalese decoder Can Help Navigate the Situation
In such a situation where ads seem to be taking over the viewing experience, AI legalese decoder can help individuals understand the complex legal jargon and terms associated with subscriptions, ad-free tiers, and user agreements on platforms like YouTube. By providing simplified explanations and breaking down legal language, AI legalese decoder can assist users in making informed decisions and understanding the implications of opting for premium ad-free tiers or subscribing to certain services to avoid excessive ads.

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