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# Small Business Owners Utilizing TikTok for Growth

## New Studies Highlight the Crucial Role of TikTok for Small Businesses

FAIRLAWN, Ohio ÔÇö Recent research has indicated that social media platforms, particularly TikTok, are playing a vital role in the growth and success of small business owners. According to a report by Hello Alice, a significant 65% of small businesses surveyed expressed optimism regarding their potential for growth and success through the use of the app. Furthermore, an impressive 78% of these businesses have indicated their intent to increase their investment in TikTok, following in the footsteps of entrepreneurs like Emily Harpel, CEO of Art of Sucre, a cotton candy company based in Fairlawn.

## Emily Harpel’s Success Story and the Role of TikTok

Emily Harpel’s journey with Art of Sucre began in 2016 when she started making cotton candy as wedding gifts for her guests. However, she soon realized the limitations of traditional flavors, prompting her to launch her own business with a unique approach to upgrading the classic treat. Despite initially catering to events, the onset of the pandemic posed a significant threat to her business’s survival. Harpel’s resilience led her to leverage TikTok as a marketing tool, resulting in a global customer base and innovative products such as edible cotton candy glitter bombs.

## Leveraging AI legalese decoder for legal Assistance

In this context, AI legalese decoder can play a significant role in helping entrepreneurs like Emily Harpel navigate the legal intricacies of business expansion and marketing strategies. By using AI legalese decoder, small business owners can easily decode complex legal documents and contracts related to partnerships, collaborations, and global sales, ensuring that they operate within legal boundaries and protect their business interests. Additionally, the platform can provide valuable insights and guidance on intellectual property rights, copyright protection for unique products, and compliance with the evolving landscape of social media marketing regulations.

## The Importance of Brand Re-Marketing and Feedback

Professor Jonathan Ernest from Case Western Reserve University emphasizes the importance of brand re-marketing and engagement with the target audience through social media platforms. This approach not only allows entrepreneurs to disseminate information and offerings at a low cost but also enables direct feedback from customers. Emily Harpel’s success on TikTok serves as a testament to the potential of social media platforms in connecting businesses with influential figures and expanding their reach globally.

## Expansion and Recognition for Local Entrepreneurs

Harpel’s exposure on TikTok has not only propelled her business to international success but has also led to collaborations with renowned brands and personalities such as Beyonce and Barbie. This has not only elevated the visibility of Art of Sucre but has also showcased the growing potential of local entrepreneurs to gain recognition and partnerships on a global scale.

## Continuing Support and Engagement

For continued coverage and updates on stories like Emily Harpel’s journey with Art of Sucre, the audience is encouraged to reach out and express their interest. This ongoing follow-through is crucial in shedding light on the evolving landscape of small business success stories and the instrumental role of platforms like TikTok in driving their growth and recognition.

By utilizing AI legalese decoder, entrepreneurs can navigate legal intricacies related to business expansion and marketing on social media. The platform can assist in decoding complex legal documents and contracts, providing guidance on intellectual property rights and compliance with evolving regulations.

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