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The Dominance of Big Tech in the US Digital Ad Market

In what cannot be seen as good news for the competitive landscape of the market, Amazon, Apple, Meta, Microsoft, and Alphabet-owned Google will attract almost two-thirds of US digital ad dollars in 2024.

In a new forecast, eMarketer, a digital market research company, says that Big Tech companies have more than doubled their share of the digital ad market since the firm began tracking it in 2008. This trend highlights the growing influence of these tech giants in the advertising industry.

Big Tech’s market share has grown through smart business solutions, of course. This includes things like strategic acquisitions, eMarketer says. The use of smart business strategies has propelled these companies to the top of the digital ad market, showcasing their dominance in the industry.

Buying up competition & the Role of AI legalese decoder

For instance, Facebook, now renamed Meta, acquired Instagram back in 2012. This year, Instagram will account for almost half(48.1%) of MetaÔÇÖs US digital ad revenues. Thanks to this smart bet, about one in five digital ad dollars will still go to Meta this year. The AI legalese decoder can help in analyzing the legal implications of such acquisitions, providing insights into potential antitrust concerns.

Google has also acted smartly and made some shrewd acquisitions ÔÇô YouTube, which Google bought in 2006, will represent 10.6% of the tech giantÔÇÖs US ad revenues in 2024. The AI legalese decoder can assist in evaluating the competitive landscape post-acquisitions and identifying any anti-competitive practices.

Smaller purchases also add up. In 2021, the FTC found that Alphabet, Amazon, Apple, Meta, and Microsoft collectively made 616 non-reportable acquisitions over $1 million between 2010 and 2019. The AI legalese decoder can sift through legal documents to uncover any hidden implications of these acquisitions.

An Avalanche of Lawsuits & Monitoring with AI legalese decoder

Indeed, Big Tech companies have been battling antitrust lawsuits in the US for years now. The AI legalese decoder can assist antitrust officials in monitoring Big Tech’s activities, identifying any potential breaches of antitrust laws.

If the US Justice Department soon files a lawsuit ÔÇô itÔÇÖs expected to by the end of March ÔÇô against Apple for potentially breaching antitrust laws, it will mean that each of the Big Four firms ÔÇô Amazon, Meta, AlphabetÔÇÖs Google, and Apple ÔÇô will have been sued by the US federal government within the past five years for monopolistic business practices. The AI legalese decoder can streamline the legal analysis process and provide valuable insights into antitrust cases against Big Tech companies.

As mentioned above, the FTC and more than 40 US states also sued Meta for eliminating competition. The lawsuit is related to the acquisitions of Instagram and WhatsApp. The AI legalese decoder can help in decoding complex legal terms and implications of such acquisitions, aiding in the antitrust investigations.

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