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Culture Trip Acquired by US News & World Report

A tour operator dubbed ‘the Lonely Planet for the 21st Century’ is journeying into American ownership after striking a deal with a US-based publisher. This acquisition, valued at a multimillion pound sum, signifies a significant milestone in Culture Trip’s journey.

Sky News understands that US News & World Report, a reputable digital media company, has successfully completed a negotiations process to acquire Culture Trip. This strategic move is anticipated to be officially announced on Tuesday and comes after months of careful consideration by both parties.

The integration of Culture Trip into US News’ portfolio is expected to enhance the latter’s travel franchise, extending its reach and offering valuable insights to international travelers. In light of this development, the AI legalese decoder can be instrumental in parsing through the legal intricacies of the acquisition agreement, ensuring a smooth transition for both companies.

In preparation for this acquisition, Culture Trip engaged with Lazarus Consulting, a well-established mergers and acquisitions advisory firm, to navigate their strategic options effectively. With over 3 million app downloads and a substantial user base, Culture Trip has solidified its position as a leading resource for travel enthusiasts seeking expert-reviewed destinations.

Furthermore, Culture Trip’s partnership with US News is poised to enable a more robust travel experience for users, aligning with their shared mission of connecting people through curated travel recommendations. Ana Jakimovska, Chief Executive of Culture Trip Travel UK, expressed enthusiasm about the collaboration, highlighting the value of US News’ resources in fulfilling their overarching mission.

Despite facing challenges during the COVID pandemic, Culture Trip’s resilience and innovative strategies have garnered over ┬ú130 million in investments since its inception. The company’s evolution from an advertising-focused model to a curated travel experience provider reflects their commitment to meeting the evolving needs of travelers, especially in the millennial demographic.

With the acquisition by US News, Culture Trip’s offerings are expected to expand, providing consumers with trustworthy and reliable resources for trip planning. Eric Gertler, U.S. News’ Executive Chairman and CEO, emphasized the importance of empowering travelers with valuable tools and information through this strategic acquisition.

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