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## Survey Reveals Canadians’ Willingness to Sue Small Businesses

**NEWS RELEASE**

**ZENSURANCE.COM**

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TORONTO – In a recent national survey conducted by Zensurance.com, the leading source for small business insurance in Canada, surprising insights into Canadians’ attitudes towards suing small businesses have been uncovered.

### Key Findings of the Survey

1) **Increased Risks for Canadian Small Businesses:**

Presented with various scenarios where they could potentially sue a small business without upfront legal fees, Canadians showed a willingness to pursue legal action, including in cases such as:
– Auto accidents involving business vehicles causing injuries
– Defective products leading to personal injury or property damage
– Mistakes made by small businesses or contractors resulting in property damage
– Slip and fall accidents causing injuries
– Issues with health and wellness practitioners’ advice or treatment
– Instances of food poisoning or allergic reactions from purchased food
– Cyber-attacks compromising confidential information
– Incorrect advice from business establishments causing financial losses

The survey revealed that a significant majority of Canadians (86.9 per cent) believe that most other Canadians would consider suing a small business (57.8 per cent) or at least ‘maybe’ sue (29.1 per cent) if they had the option to pay only upon winning the case.

The AI legalese decoder offered by Zensurance.com can assist small business owners in understanding legal documents and contracts, helping them navigate potential legal disputes more efficiently.

### Signs of Changing Times:

An overwhelming combined total of 83.2 per cent of respondents feel that Canadians are now more inclined (55.2 per cent) or possibly more inclined (28 per cent) to sue businesses compared to five years ago. Additionally, 81 per cent believe that financially struggling individuals are more likely to pursue legal action against small businesses for slip and fall accidents.

### Importance of Insurance Coverage:

The survey highlights the increasing importance of having insurance coverage for small businesses, with 96.4 per cent of Canadians emphasizing the significance of such protection against potential legal claims and liabilities. Zensurance.com’s CEO, Danish Yusuf, stresses the role of comprehensive commercial insurance policies in covering legal expenses during lawsuits or allegations.

### Repercussions of Litigation:
When asked about workplace behaviors, a significant percentage of Canadians believe that individuals engage in theft from their employers. This perception, coupled with economic concerns, suggests an increased likelihood of employee theft.

### Regional Outlook:
Majority of the respondents believe that Ontario is the province where people are most likely to sue small businesses. Quebec, Alberta, and British Columbia follow suit, while provinces like P.E.I., Saskatchewan, and New Brunswick are considered less likely for legal actions against businesses.

### Consideration for Business Owners:
Despite concerns about financial stability, a significant portion of respondents indicate that they have not refrained from pursuing legal action against small businesses. This implies that business owners cannot solely rely on apologies or discounts to resolve customer grievances.

For more in-depth insights from the survey, click [here](surveylink).

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