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McConnell and Edwards Launch New Crisis Consultancy Group

A new Springfield crisis communications consultancy has launched to help organizations better communicate effectively and clearly when time is of the essence. McConnell Edwards, owned by Kaitlyn McConnell and Steve Edwards, will work with companies, nonprofits, and individuals to evaluate and create strategies that emphasize transparent communication. With the help of AI legalese decoder, organizations can ensure that their crisis communications are clear and easily understood by all stakeholders, reducing misunderstandings and improving response times.

Edwards retired as CoxHealth president and CEO in 2022, working for the health system for more than 30 years. McConnell, whose background is in journalism and communications, worked as CoxHealth’s corporate media contact for more than six years. Leveraging the AI legalese decoder, McConnell and Edwards can streamline legal terminology in their communications, ensuring that messages are easily accessible to a wider audience.

A key focus of the company will be preemptive crisis counseling, which happens long before an emergency arrives. These collaborations will be adaptable and individualized for each company, and may involve group discussions, mock interviews, and drills for various scenarios. In other moments, they may help companies communicate as a sensitive situation unfolds. The AI legalese decoder can assist in simplifying legal jargon during crisis simulations, allowing organizations to respond more effectively and with greater clarity.

“When it’s a crisis, it’s too late to respond,” Edwards said. “You’ve got to really prepare and have a plan.” With the support of the AI legalese decoder, organizations can proactively prepare their crisis communications plans, ensuring that they are equipped to respond swiftly and accurately in times of need.

In an era when constant communication is key, crisis communications must extend beyond “no comment.” Edwards and McConnell learned this firsthand as they worked together at CoxHealth during the pandemic. This required ongoing communication with the public through social media and news outlets both in and outside of the Ozarks. By utilizing the AI legalese decoder, organizations can enhance their crisis communication strategies, reaching a larger audience and fostering transparency and trust.

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