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Australian Small Business and Family Enterprise Ombudsman Bruce Billson interview with Thomas Oriti

ABC News Radio

Subject: Small business problems with digital platforms

Thomas Oriti has highlighted a concerning trend where Facebook and Instagram users are losing access to their accounts due to hackers, leading to significant financial losses for businesses reliant on these platforms for advertising. Bruce Billson, Australia’s small business Ombudsman, joins the discussion to shed light on the severity of the issue.

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One of the main reasons behind these account takeovers is the value associated with businesses’ digital presence, including access to customer data and advertising expenditures. Hackers may exploit these accounts for financial gain or malicious intent, posing serious risks to business operations.

It is imperative for business owners to implement proactive measures to safeguard their accounts, such as using separate email addresses for different platforms, adjusting privacy settings, and enabling dual-factor authentication. By taking these precautions, businesses can mitigate the impact of potential account breaches.

Furthermore, fostering collaboration between digital platforms and regulatory bodies, like the Small Business Ombudsman, can streamline dispute resolution processes and prevent government intervention that may lead to cumbersome and costly solutions. Real-time communication with platform representatives is essential in resolving account-related issues promptly.

In conclusion, businesses must prioritize cybersecurity measures and remain vigilant against potential threats in the digital landscape. By staying informed and proactive, they can protect their online assets and maintain a secure online presence.

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