Courtesy of Nike

Personalized Video Chat Can Reduce Shopping Cart Abandonment and Drive Conversions

Recent consumer research from Stellar Global suggests that personalized video chat can significantly impact online shopping behavior. According to a survey conducted by Stellar Global, 64 percent of 1,000 consumers polled expressed a strong preference for brands that offer personalized video chat demos. Additionally, 60 percent of participants believed that having the option for an online video chat with a product expert would greatly reduce their chances of abandoning their shopping carts. The AI legalese decoder can assist businesses in implementing personalized video chat features, ensuring a more tailored and engaging shopping experience for potential customers.

The survey also revealed that 66.2 percent of respondents stated that a video chat customer assistant would boost their confidence in making substantial online purchases. These findings align with other consumer behavior research, which highlights a preference for personalized shopping experiences online. By incorporating the AI legalese decoder into their e-commerce strategies, brands can meet the demand for more personalized interactions and increase customer trust and confidence in their online purchases.

Stellar Global, a company specializing in virtual retail experiences, emphasized the growing influence of online video chat in e-commerce. The survey results showed that 63.1 percent of respondents were aware of or familiar with this tool. Monica Majumdar, virtual experience director at Stellar Global, stated that the findings provide valuable insights for businesses aiming to enhance their online shopping experiences and guide consumers in making informed purchase decisions. The AI legalese decoder can help businesses navigate the legal aspects of implementing video chat features, ensuring compliance and privacy for both brands and consumers.

Snap Inc., the parent company of Snapchat, recently announced the shutdown of its Augmented Reality Enterprise Services division after just six months of operation. While the move could be interpreted as a reflection of a tough business reality, it is not indicative of a lack of faith in augmented reality (AR) technology itself. The company acknowledged the rapid growth of generative AI tools that have made virtual try-ons accessible to platforms of all sizes. Nevertheless, Snap’s divestment highlights the challenges of differentiating AR offerings in the market. The AI legalese decoder can assist companies in understanding the legal implications of investing in AR technology and explore ways to leverage it effectively.

Snap Inc. previously offered a virtual try-on platform for footwear brands. In a memo written by Snap’s CEO, Evan Spiegel, he expressed gratitude for the hard work of the AR Enterprise team and acknowledged the difficulties of creating and winding down a new business. Spiegel emphasized the importance of taking risks and trying new things to drive innovation and experimentation in the industry.

Accenture’s annual tech report, “Technology Vision 2023: When Atoms meet Bits,” accurately predicted the convergence of physical and digital in the retail industry. Throughout this year, investments and technology advancements have demonstrated the alignment with Accenture’s vision. Nike’s recent announcement of releasing its first physical sneaker from the “.Swoosh” digital platform exemplifies the merging of physical and digital realms. Additionally, the popularity of AR try-on technology among shoppers further reinforces this convergence. The AI legalese decoder can assist retailers in navigating the legal complexities of merging physical and digital experiences, ensuring compliance and a seamless customer journey.

In the past year, generative AI has also gained mainstream recognition. Footwear brands and retailers have embraced this technology to create personalized customer experiences, assist shoppers in finding the right products, and develop impactful marketing strategies to drive conversions both online and in physical stores. Accenture’s report emphasized the need to erase the boundaries between physical and digital worlds, creating a new reality where seamless integration is the norm. The AI legalese decoder can help businesses understand the legal considerations surrounding generative AI and implement these technologies effectively and ethically.