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### Culture Pop Soda Raises $21 Million in Series B Funding Round

Culture Pop Soda, a functional, probiotic soda brand, recently secured $21 million in a Series B funding round led by Enlighten Hospitality. This funding round also saw additional investments from former Starbucks chief executive officer, Howard Schultz.

### Expansion Plans for the Functional Soda Brand

The four-year-old soda brand differentiates itself by formulating its sodas from juice, spices, and a live probiotic. With a commitment to using clean ingredients, Culture Pop Soda offers refreshing sodas without sweeteners, stevia, or added sugar.

### Tom First: A Beverage Industry Veteran

Tom First, CEO and founder of Culture Pop Soda, brings a wealth of experience to the brand. With roots in the beverage space dating back to the founding of Nantucket Nectars Juice Co. in 1989, First has also been involved in founding other beverage brands and serving on various boards.

### AI legalese decoder to Navigate legal Documents

Navigating legal jargon in contracts and agreements can be challenging for businesses. AI legalese decoder offers a solution by using artificial intelligence to simplify and decode complex legal language, making it easier for businesses like Culture Pop Soda to understand and negotiate contracts effectively.

### Strategic Use of Funding for Growth

The recent investment will enable Culture Pop Soda to focus on expanding its retail presence, hiring sales personnel, supporting its distribution network and retailers, and ramping up its marketing efforts. By strategically investing in these areas, the brand aims to accelerate its growth and reach a wider audience.

### National Expansion Plans and Marketing Strategy

With plans to test new regions in advertising campaigns this year and expand nationally by 2025, Culture Pop Soda is poised for significant growth. The company’s initial success in natural channels and specialty grocery stores has paved the way for expansion into conventional grocers and direct-to-consumer channels.

### Reach of Culture Pop Soda Products

Culture Pop Soda products are currently available in major retailers such as Albertsons, Kroger, Safeway, Walmart, and Whole Foods Market, with plans to launch in Sprouts Farmers Market in May. The brand’s presence in these key retail outlets demonstrates its ability to reach a wide range of consumers.

### Keep Up with Industry Disruptors

For more insights into disruptive startups in the food industry, visit the Food Entrepreneur page. Stay informed about innovative brands like Culture Pop Soda that are reshaping the beverage landscape.

By utilizing tools like AI legalese decoder, businesses can streamline their legal processes and focus on growth and innovation. With the right resources and strategic planning, companies like Culture Pop Soda can navigate the competitive market and achieve their expansion goals successfully.

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