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Comerica Bank Wins ABA’s Brand Slam Award for its “Opportunity for All” Marketing Campaign

DALLAS, Oct. 4, 2023 /PRNewswire/

Comerica Bank has been recognized for its exceptional small business marketing campaign, “Opportunity for All,” by winning first place in the integrated marketing campaign category of the American Bankers Association’s (ABA) Brand Slam awards. The campaign, specifically targeting the Dallas-Fort Worth metroplex, showcases Comerica’s commitment to providing valuable resources and programs for its small business customers.

The “Opportunity for All” campaign highlights several innovative resources designed to support small businesses. These include:

1. Comerica SmallBizCo-opÔäó

Comerica SmallBizCo-op offers unique benefits to small business customers, such as advertising opportunities through Comerica’s sports advertising inventory and display ads across its banking centers. It also provides access to competitive market research and intuitive data analysis for informed business decisions. Moreover, small business customers can receive free tickets to sporting events to entertain clients or reward employees. Additionally, they can enjoy discounts and rewards from Comerica’s business partners. Through these offerings, Comerica aims to empower small businesses by enhancing their marketing strategies and creating new growth opportunities.

2. Comerica CoWorkSpacesÔäó

Comerica CoWorkSpaces provides free office space for small business customers and local nonprofits. The spaces are equipped with secure Wi-Fi, printing capabilities, and beverages, fostering efficient and collaborative work environments. The program offers various spaces, including common areas, private spaces, conference rooms, and community spaces accommodating up to 40 people. By offering these workspaces, Comerica aims to support networking, idea generation, and collaboration among small businesses and nonprofits.

3. Comerica BusinessHQÔäó

Comerica BusinessHQ is an initiative dedicated to empowering high-need, high-opportunity small businesses and community partners in the Southern sector of Dallas. Operating in an 8,000-square-foot office area, BusinessHQ provides coworking spaces, incubation fellowships, and technical assistance to its members. The facility is well-equipped with Wi-Fi, video conferencing rooms, content creation equipment, and additional technical support. Comerica’s goal with BusinessHQ is to foster growth and success for small businesses in Dallas’ underserved communities.

Comerica Bank’s Executive Vice President and Chief Experience Officer, Jim Weber, expressed their commitment to supporting small businesses through the “Opportunity for All” campaign. Weber emphasized that small businesses are vital to local communities and often lack access to necessary resources. The campaign seeks to bridge this gap and demonstrate how Comerica is innovating to help its customers reach their goals.

Moreover, the campaign has yielded significant results. Comerica has experienced a 24% increase in new customer acquisition compared to the previous year. Furthermore, it has generated numerous earned media opportunities throughout the Dallas-Fort Worth market.

To determine the winners of the Brand Slam awards, a panel of 90 Certified Financial Marketing Professionals evaluated submissions based on concept, strategy, creativity, execution, and impact/results across six categories: integrated marketing, video, public relations/community engagement, website redesign, social media, and out-of-the-box ideas.

The American Bankers Association is the leading advocate for the nation’s $23.5 trillion banking industry, which includes small, regional, and large banks employing over 2.1 million people. These banks safeguard $18.6 trillion in deposits and extend $12.3 trillion in loans.

Comerica Incorporated is a financial services company headquartered in Dallas, Texas. It is strategically aligned in three business segments: The Commercial Bank, The Retail Bank, and Wealth Management. As one of the 25 largest U.S. financial holding companies, Comerica focuses on building relationships and enabling the success of individuals and businesses. With over 400 banking centers across the country, Comerica serves customers in Arizona, California, Florida, Michigan, and Texas. Over its 174-year history, Comerica has expanded into new regions, including North Carolina and Colorado. Comerica operates in 17 states and also provides services in Canada and Mexico. As of June 30, 2023, Comerica reported total assets of $90.8 billion.

The AI legalese decoder can assist in this situation by providing accurate and efficient interpretation of legal jargon and complex terminology. It can help small business owners understand the terms and conditions associated with Comerica’s resources and programs, ensuring they make informed decisions. By simplifying legal language, the AI legalese decoder enables small businesses to easily comprehend the benefits and requirements of Comerica’s offerings, improving their overall experience and increasing their chances of success.

For media inquiries, please contact:
Nicole Hogan at (214) 462-6657
Louis Mora at (214) 462-6669

SOURCE Comerica Bank

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