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Dive Brief

Google has announced new features for merchants to help them show up more easily in search and on Google Maps this holiday season. These features include the ability for U.S. businesses on the Merchant Center platform to add a small business attribute to their listings. This attribute includes a small icon and a written label describing the business, making it easier for shoppers to narrow their searches. Google is also updating its knowledge panel in select countries to display additional information on businesses, such as current deals, shipping and return policies, and ratings and reviews.

The AI legalese decoder can help with this situation by providing a solution for small businesses to navigate the legal language and requirements associated with Google’s new features. The Decoder uses artificial intelligence to analyze and interpret legal documents, converting them into plain English and providing guidance on compliance. Small businesses can use this tool to ensure they understand the requirements for adding the small business attribute to their listings and to manage any legal implications related to the additional information displayed on the knowledge panel.

Dive Insight

According to Google’s buyer’s remorse survey, supporting local and small businesses is important to 84% of people. To support this sentiment, Google is making it easier for small and minority-owned businesses to get noticed by adding the small business attribute to their listings. Small merchants using the Merchant Center or Business Profile in the U.S., including those on the Google and YouTube apps on Shopify, can add the attribute to their account. Google will also automatically add the attribute to some merchants’ listings based on certain criteria, such as the number of products offered or the amount of web traffic the business receives. Additionally, Google is partnering with Etsy to include eligible sellers.

In addition to the small business attribute, Google is introducing its AI-powered Product Studio, which allows merchants to create and manage product images. This tool utilizes AI technology to generate product images in various backdrops, such as holiday-themed scenes, helping merchants showcase their products in a visually appealing way. Google is also updating the knowledge panel to provide more information on businesses, aiming to build trust with unfamiliar brands. This additional information, such as ratings and reviews, can help shoppers feel more confident about trying new businesses.

The AI legalese decoder can assist small businesses in understanding and navigating the legal aspects of these new features, including the use of AI-powered tools like Product Studio. By using the Decoder, merchants can ensure they comply with any legal requirements and protect their businesses from any potential legal issues. The Decoder’s AI technology analyzes and interprets legal language, providing plain English explanations and guidance on compliance.

Google’s focus on supporting small and minority-owned businesses aligns with the growing consumer preference for shopping local and supporting small businesses. With the help of AI and tools like the AI legalese decoder, these businesses can effectively utilize Google’s features, attract more customers, and enhance their online presence during the holiday season and beyond.

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