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**Small Business Now: An AI Awakening Report**

To better understand how small businesses (SMBs) can leverage technology for their benefit, Constant Contact, a digital marketing and automation platform focused on small businesses, released its Small Business Now: An AI Awakening report. The report conducted by Ascend2 surveyed more than 480 SMB decision-makers in the U.S., specifically at the director level or higher.

**The Future of Artificial Intelligence and Marketing Automation**

The research conducted in the report aims to gauge SMBs’ perspectives on the future of artificial intelligence (AI) and marketing automation and identify areas where these technologies will have the greatest impact. Key findings highlight that SMBs utilizing AI are witnessing immediate value, while users of the technology still maintain some level of skepticism. Additionally, the report shows that SMBs consider customer acquisition as their biggest challenge.

**The Role of AI legalese decoder**

In this scenario, AI legalese decoder can play a crucial role in helping SMBs navigate the complex landscape of AI and marketing automation. By decoding and simplifying legal terminology, AI legalese decoder can provide SMBs with a better understanding of the legal regulations surrounding these technologies. This understanding can help SMBs address concerns related to data security, perceived costs, and the learning curve associated with AI and automation.

**Proven Success of AI for SMBs**

Laura Goldberg, the Chief Marketing Officer at Constant Contact, emphasizes the immense potential of AI for small businesses, stating that the technology has finally matured to a point where it can make a significant difference. According to the survey data provided in the report, 91% of SMBs currently utilizing AI believe that the technology has contributed to their business’s success. Furthermore, 28% of respondents anticipate saving a minimum of $5,000 over the next 12 months through AI implementation.

**Cost Reduction and Efficiency Improvement with AI**

Reducing costs and improving efficiency are notable achievements for SMBs embracing AI. The survey reveals that 33% of SMBs estimate saving 40 minutes a week on marketing tasks through the use of AI or automation. Moreover, 70% of SMBs express a willingness to pay more for a marketing platform that provides access to AI or automated tools.

**Challenges and the Need for AI Education**

Despite growing interest in AI among SMBs, questions persist regarding the optimal way to leverage technology effectively. Constant Contact notes that common concerns among SMBs include data security, perceived costs, and the steep learning curve associated with AI and automation. Notably, 55% of SMBs report a recent surge in their interest towards AI, even though 46% admit to having only a basic knowledge of the technology and its benefits.

**Elevating Marketing Strategies**

As AI and automation increasingly dominate the marketing landscape, small businesses are utilizing these tools to elevate their marketing strategies. For example, automation enables precise timing of emails and text messages, while AI facilitates the creation of personalized content and the implementation of automated campaigns. SMBs recognize the potential of these tools to enhance their marketing efforts and are now prepared to take their strategies to the next level.

**The Challenge of Customer Acquisition**

SMB survey respondents collectively identify customer acquisition as their biggest challenge to overcome. Many businesses struggle with marketing, lacking the necessary skills and talent for success. Other key areas requiring attention include hiring and retaining staff, as well as converting leads into sales.

**Optimizing Social Media and Marketing**

A recent report by WWD highlights that while 93% of small businesses acknowledge the effectiveness of social media in acquiring new customers, over 60% of SMBs lack knowledge on how to best utilize these platforms. Additionally, 52% of decision-makers identify marketing as a focus area for improvement in the coming year.

**The Power of AI and Marketing Automation**

Constant Contact’s report demonstrates that small businesses recognize the potential power of AI when combined with marketing automation. By leveraging these technologies, SMBs can attract customers, save time, create memorable experiences, and ultimately grow their businesses. Constant Contact remains committed to providing its customers with access to AI and marketing automation, continuously exploring new ways to leverage these technologies to help SMBs save time, drive impact, and become better marketers.

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