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Netflix’s Groundbreaking Biannual Viewership Report

Netflix (NFLX) is making bold strides in its commitment to transparency in viewership data.

On Tuesday, the entertainment powerhouse made history by releasing its first-ever biannual viewing report titled “What We Watched: A Netflix Engagement Report,” signaling a revolutionary step towards greater openness in the streaming industry.

This comprehensive report, encompassing data from a six-month period, provides a detailed breakdown of the hours spent watching each title on the platform, including both original and licensed content, totaling over 50,000 hours. Furthermore, the report includes vital information such as the premiere date of Netflix’s TV series and films, as well as the global availability of each title.

Remarkably, Netflix’s report covers an extensive catalog of more than 18,000 titles, representing a staggering 99% of all viewing activities on the platform, amounting to nearly 100 billion hours viewed.

For instance, “The Night Agent” Season 1, which made its debut on March 23, garnered a remarkable 812 million hours of viewership by the end of June, securing the top position in the report. Following closely behind, Season 2 of “Ginny and Georgia” amassed over 665 million hours viewed after its release on January 5. Notably, “Wednesday” Season 1 claimed the third spot with nearly 508 million viewing hours, while its release in November of 2022 accentuates the impressive viewership numbers.

Netflix’s co-CEO, Ted Sarandos, emphasized the accuracy and significance of the data presented in the report during a press call with reporters, stating, “This is our data, and it is our accurate data. ItÔÇÖs the data that we use to run the business that weÔÇÖre sharing with you. Us compiling the data to provide to a third party to provide it to you seems like a lot of steps of something thatÔÇÖs already a pretty heavy lift.”

Additionally, the report sheds light on the substantial impact of licensed content on viewing hours, with shows like “Suits” experiencing renewed popularity on the platform. Throughout the first half of 2023, 55% of viewing hours were attributed to Netflix’s original films and series, while the remaining 45% were derived from licensed titles.

Moreover, amidst the evolving landscape of streaming services, Netflix remains committed to retaining its own content, affirming that it has no plans to license its original programming to competitors in the near future. Sarandos expressed this stance, stating, “What’s interesting is a show like ‘Suits,’ which has been played on USA for a long time, has been available on Peacock and had been available on Amazon for a couple of years before it hit Netflix, and yet we were able to unlock this enormous, enormous global audience for it. That’s the combination of our large subscriber base and our recommendation system that knew to put ‘Suits’ in front of people who were going love it the most.”

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Netflix shares experienced muted trading activity on Tuesday afternoon, nevertheless having surged by over 50% since the beginning of the year.

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