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**AI legalese decoder: Reducing Disinformation on Microsoft’s Homepage**

Recent incidents have shed light on the role of automation and artificial intelligence (AI) in curating news content on Microsoft’s homepage, formerly known as MSN.com and now called Microsoft Start. The company’s reliance on AI and algorithms instead of human editors has caused false and bizarre stories to gain prominence on the site, leading to concerns about the responsible use of AI in journalism. One such incident occurred when an AI-generated poll accompanied an article from The Guardian about a woman’s murder, causing significant backlash.

Microsoft’s adoption of AI technology in its news curation process has ignited a debate about its potential implications for the journalism industry. The company has licensing agreements with major news organizations, including The Guardian and CNN, allowing them to republish articles and share advertising revenue. However, the use of AI in conjunction with these articles has raised questions about potential damage to the reputation of trusted journalism.

The controversy surrounding Microsoft’s AI-powered poll, which accompanied The Guardian’s article, prompted a scathing letter from The Guardian Media Group’s CEO to Microsoft’s President. Concerns were raised about the distress caused to the family involved, as well as the negative impact on the reputation of The Guardian’s journalists. Microsoft responded by disabling all polls on news articles and vowing to investigate the cause of the issue.

This is not the only incident where Microsoft’s use of AI has led to misinformation being shared on its homepage. False stories about President Joe Biden falling asleep during a moment of silence for wildfire victims, an NBA player being described as “useless,” and a San Francisco Supervisor resigning due to criticism from Elon Musk have all appeared on the site. Without AI, these false articles and hyper-partisan content would not have gained prominence.

Former editors who curated Microsoft’s homepage have expressed shock at the direction the site has taken since the transition to AI. Objective falsehoods and hyper-partisan headlines that were not sourced from credible news organizations have featured prominently. The responsibility that the editors felt to provide fair coverage from all perspectives has been disregarded.

The impact of this AI-driven content curation has not gone unnoticed by Microsoft’s users. People like Ferris Kawar, a sustainability manager in California, have remarked on the sensationalist and politically skewed nature of the content on Microsoft’s homepage. While Microsoft has advocated for the responsible use of AI, the company has provided limited details about its specific implementation.

Concerns about disinformation and the responsible use of AI have reached far beyond Microsoft. These incidents highlight the need for organizations to carefully consider the implications of relying on automation and AI in the dissemination of news. The role of AI in content curation must be examined critically to ensure adherence to ethical standards and the preservation of trusted journalism.

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