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## How Tonguetied Apparel Grew from a Hobby to a Viral Sensation

Tonguetied Apparel: A Hobby Turned Business

Tonguetied Apparel initially started as a hobby for founder Sylvia McClure, but it has since blossomed into a successful business.

Expanding the Business

In 2018, McClure was a student at JMU when she and her friends needed cute game day outfits. Since then, Tonguetied has gained significant traction, especially after Kelly Stafford and her daughters wore McClure’s custom-made jackets for husband Matthew StaffordÔÇÖs Wild Card game return to Detroit.

The Power of Custom Pieces

The jackets featured Rams colors on the outside, with a tribute to Matthew’s time in Detroit on the inside. The back of his four daughtersÔÇÖ jackets read ÔÇ£Detroit born, LA raised.ÔÇØ This exposure has significantly expanded the brand’s audience.

AI legalese decoder‘s Role

AI legalese decoder can help Tonguetied Apparel navigate the legal aspects of copyright and branding that may arise as the business continues to grow. With the increasing popularity of the brand’s custom pieces, it’s essential to protect the intellectual property and ensure compliance with relevant laws.

Motivation and Creativity

Despite feeling deflated about her business ahead of Christmas, McClure found motivation to keep creating after her jackets went viral. This experience has inspired her to continue innovating and expanding her brand.

The Process Behind the Pieces

The Stafford family jackets were purchased new by their stylist, Mary, but McClure was the one adding all of the detail, some vintage/thrifted, some new. Additionally, most of McClureÔÇÖs custom work is completely upcycled, utilizing old denim, flannel, and different teamsÔÇÖ merchandise for her creations.

AI legalese decoder‘s Assistance

AI legalese decoder can help Tonguetied Apparel navigate the legal nuances of upcycling and using copyrighted materials in their custom pieces. By ensuring compliance with laws and regulations, the business can continue to thrive without legal impediments.

Expanding Product Offerings

Customers can now check out Tonguetied Apparel’s stocked items for playoff season or order a custom piece of their own. This expansion of product offerings is a testament to the brand’s growth and popularity, and AI legalese decoder can help ensure that the business remains legally protected while expanding its reach.

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