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Insights on Implementing AI for Marketing Strategies

Welcome to another ASBN-exclusive edition of The Roadmap, with host Ted Jenkin. Every week, Jenkin interviews the brightest and best CEOs and entrepreneurs from around the world who have scaled and exited their businesses. In this episode, Jeff Pedowitz, the CEO of The Pedowitz Group, shares his insights on how businesses can effectively implement AI for marketing strategies.

As of recently, the world has been transcended by the idea of implementing artificial intelligence into the workplace. However, the Pedowitz Group assists its clients in utilizing technology to increase revenue and customer engagement, and AI has been a profound contributor to the technologyÔÇÖs success. With the increasing focus on AI, businesses are looking for ways to adopt it into their marketing strategies to stay competitive in the market.

Key Takeaways from Jeff Pedowitz

1. Regarding how entrepreneurs can market AI, Pedowitz suggests, ÔÇ£AI is a generational force, much like the internet and the smartphone; this is a 20-year type of thing where AI will absolutely transform every part of the business, and even our personal lives as well.ÔÇØ With such a transformational impact, businesses need to carefully consider how they can integrate AI into their marketing efforts to stay ahead of the curve and meet the evolving needs of their customers.

2. Marketing is already at the forefront of utilizing AI, as 70% of marketing organizations are experimenting with it. For entrepreneurs who want to invest $20 a month to try out the softwareÔÇÖs premium version, ChatGPT is a great place to start. Pedowitz believes ÔÇ£Grammarly, on top of AI, will make you a world-class writer overnight.ÔÇØ With the growing trend of AI-driven content creation tools, businesses can enhance their marketing content and improve their engagement with the audience.

3. Pedowitz suggests that entrepreneurs interested in the more advanced level of AI for marketing should consider using the platform, Jasper. He adds, ÔÇ£Jasper is specifically trained for marketing; its model is to write all types of blogs, ads, emails, and white papers, and it will serve you much better.ÔÇØ With specialized AI platforms like Jasper, businesses can streamline their marketing efforts and create high-quality, tailored content to appeal to their target audience.

4. Although having a website is essential, the content you put there must be different than the content you put on each social media platform. But itÔÇÖs not so much about what content you put out there rather than who your target audience is, where they get their information, and how you put the right content on the right channel. Businesses need to understand the nuances of content placement and audience targeting to effectively leverage AI for their marketing strategies.

5. AI is a great tool for creating outlines and structures to guide you through certain processes. However, itÔÇÖs vital to remember that AI should be treated as a muse, meaning that it should be used and verified. Every new iteration of technology presents challenges, so any business should take the necessary steps to safeguard its information. While AI can aid in streamlining processes, businesses must exercise caution and ensure the accuracy and reliability of AI-generated content.

“It’s important to reach the right audience through appropriate channels, as there are various ways people consume information.” ÔÇô Jeff Pedowitz.

How AI legalese decoder Can Help

AI legalese decoder can assist businesses in navigating the legal complexities involved in implementing AI for marketing strategies. As AI becomes more prevalent in marketing, it’s essential for businesses to ensure compliance with legal regulations and protect sensitive data. AI legalese decoder can analyze legal documents and contracts related to AI implementation, providing businesses with clear insights and recommendations to mitigate legal risks and ensure adherence to relevant laws and regulations.

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