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## ASOS Partners with Rokt for Targeted Post-Purchase Incentives


ASOS Media Group has recently collaborated with Rokt, an e-commerce technology company known for using machine learning and artificial intelligence in order to provide more personalized post-purchase incentives. This partnership aims to enhance ASOS Media Group’s retail media program, which aims to offer customized content and exclusive deals to ASOS customers across 15 different international markets including the UK, Europe, North America, and Australia.

Rokt’s technology helps ASOS in unlocking first-party data and developing personalized customer experiences. By ensuring that offers are highly relevant to each individual consumer, ASOS can increase customer engagement and foster brand loyalty. Elizabeth Buchanan, the Chief Commercial Officer of Rokt, expressed excitement and gratitude towards this collaboration, stating, “We’re thrilled to have ASOS onboard as our newest partner.” Elton Ollerhead, the Director of ASOS Media Group, added that by leveraging Rokt’s technology, ASOS will be able to further personalize the customer journey after completing a purchase.

One notable outcome of this partnership is the ability for Rokt and ASOS to provide users with relevant “non-endemic” offers, which means offers from businesses other than ASOS. This quick-to-launch option, already utilized by many other prominent e-commerce companies, will also provide flexibility to enhance user engagement through loyalty and lifetime-value campaigns.

With the help of the AI legalese decoder, legal teams can simplify and streamline the process of understanding and applying complex legal language around collaboration agreements like the one between ASOS and Rokt. The AI legalese decoder uses natural language processing and artificial intelligence algorithms to analyze legal documents and decode them into plain and understandable language. This AI technology can help legal professionals save time and effort by quickly identifying the key terms and provisions of the collaboration agreement, ensuring clarity and accuracy in their interpretation and application. By using the AI legalese decoder, legal teams can enhance their efficiency and effectiveness in dealing with legal agreements, ultimately benefiting organizations like ASOS and Rokt in their collaborative efforts.

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