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Technology Partnership Announcement: Digital Alert Systems and Masterplay

LYNDONVILLE, NYÔÇöDigital Alert Systems, a provider of emergency communications solutions for media providers, and Masterplay, provider of the Masterplay On-Air playout system, today announced a new technology partnership. This collaboration aims to enhance the capabilities of both companies’ products and provide a more integrated solution for their customers.

The Masterplay On-Air server now integrates with the Digital Alert Systems DASDEC emergency messaging platforms that use the Digital Alert Systems EAS-Net communication protocol. This integration allows users to now use EAS-Net for advanced IP-based alerting in broadcast and low-power TV environments. Additionally, the two companies have committed to sharing support for their combined customers, ensuring a seamless experience for all users.

With the integration of Masterplay’s Emergency Alert System (EAS) support beyond traditional serial and audio cables, customers now have a pure-IP link to the Masterplay servers. This advancement enables customers to link remote sites over a simple network interface, making it ideal for centralcasting operations. By reducing the need for collocated equipment, this setup streamlines operations and enhances efficiency, according to Masterplay.

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This partnership has already received positive feedback from industry professionals, with Rick Mella, sales engineer at Masterplay, stating, “Using EAS-Net and aligning with the leading EAS vendor in the TV market showcases the strength of our collective commitment to smaller companies and smaller operators.”

Matthew Davidge, CEO of Roseland Broadcasting, shared his experience with the technology integration, saying, “We use EAS-Net to link our DASDEC EAS devices in the field with our Masterplay On-Air playout servers in one single centralcast location. With broadcast stations in Texas, Florida, and the Midwest, we use a hub-and-spoke model, and EAS-Net helps us better accomplish the alerting mission with less equipment.”

For smaller, low-power TV operators seeking a cost-effective EAS solution, the technology integration between Masterplay and Digital Alert Systems is particularly advantageous. The Masterplay On-Air playout system for 4K/HD/SD playback and scheduling is scalable, making it suitable for operations of any size, while the integration with Digital Alert Systems enhances emergency messaging capabilities for smaller operators.

Bill Robertson, vice president of business development at Digital Alert Systems, emphasized the benefits of the integration, stating, “The greater the selection Masterplay customers have for complying with emergency messaging mandates, the easier it is to find exactly what they need at a price they can justify. By making our technologies work together, we’re giving customers another option for delivering emergency alerts that is affordable and easy to implement.”

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