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### TikTok’s Uncertain Future in the U.S.

TikTok’s future in the U.S. has never been shrouded in more uncertainty than it is now. The House of Representatives recently passed a bill that presents TikTok’s parent company, ByteDance, with a stark ultimatum: either sell the platform to an approved buyer or face an outright ban. This decision has cast a shadow of doubt over the popular social media app’s existence in the country.

Experts foresee the bill’s imminent approval in the Senate, with President Joe Biden indicating his willingness to sign it into law. However, the process of a potential TikTok ban coming into effect could span several years. ByteDance is expected to contest the statute in court, prolonging the timeline even further.

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### Projections for the Ban Timeline

Following the bill’s enactment, ByteDance would have a nine-month window to divest TikTok and secure an American buyer, extendable by an additional 90 days at the president’s discretion. This timeline suggests that a TikTok ban in the U.S. could be at least a year away. However, legal battles are expected to further delay any potential shutdown.

ByteDance’s intention to challenge the statute in court means that the ban’s enforcement could be postponed until 2026, as the case navigates through the D.C. Circuit Court of Appeals and possibly the U.S. Supreme Court. TikTok’s efforts to portray the ban as unconstitutional and protect user data will likely feature prominently in the legal proceedings.

### Seeking a Viable Buyer

Despite the option for ByteDance to avert a ban by selling TikTok to a U.S.-approved entity, finding a suitable buyer presents its own set of challenges. While prominent American tech companies may be interested, regulatory concerns and opposition to consolidating Big Tech’s influence could impede such transactions.

External groups, including those led by figures like Steve Mnuchin and Bobby Kotick, have expressed interest in acquiring TikTok. However, ByteDance’s reluctance to part ways with the platform, especially without its algorithm, complicates the sale process.

### The Future of TikTok in the U.S.

The possibility of TikTok exiting the U.S. remains a looming threat, but its impact may be mitigated by users transitioning to alternative platforms like Instagram, Facebook, or YouTube. Market analysts predict a redistribution of ad revenue from TikTok to platforms like Meta and Snapchat in the event of a ban.

Lawmakers’ decision to pursue this drastic action reflects concerns over Chinese influence and national security implications associated with TikTok’s ownership. The app’s alleged ties to the Chinese Communist Party and suspicions of data exploitation have fueled calls for its ban.

### The Swift Progression of the Ban

The recent acceleration of TikTok ban discussions can be attributed to political maneuvers and the inclusion of the bill in a larger foreign aid package. The collaborative efforts of lawmakers and the White House expedited the bill’s passage through the House, prompting swift action in the Senate to address critical foreign aid priorities.

Despite initial delays in the Senate’s consideration of the TikTok bill, a push for comprehensive aid packages has propelled its swift progression. The urgency surrounding military and humanitarian aid has catalyzed the Senate’s swift response to pass the bill and other priority legislations.

In light of these developments, continuous monitoring of the situation and potential outcomes will be crucial for stakeholders invested in TikTok’s future in the U.S.

*(Rob Wile is a breaking business news reporter for NBC News Digital. Scott Wong is a senior congressional reporter for NBC News.)*

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