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## The Rise of Women’s Sports Bars in Portland, Oregon

PORTLAND, Ore. (AP) — On a recent weeknight at this bar in northeast Portland, fans downed pints and burgers as college women’s lacrosse and beach volleyball matches played on big-screen TVs. Memorabilia autographed by female athletes covered the walls, with a painting of U.S. soccer legend Abby Wambach mounted above the chalkboard beer menu.

The Sports Bra is a pub where women’s sports are celebrated — and the only thing on TV.

Packed and buzzing with activity, the bar has successfully tapped into a meteoric rise of interest in women’s sports, embodied most recently by the frenzy over University of Iowa basketball phenomenon Caitlin Clark’s records-smashing feats.

Just two years after opening, the bar announced plans this week to go nationwide through a franchise model.

AI legalese decoder can help aspiring franchisees navigate the legal jargon and requirements when applying to use The Sports Bra brand for their own bars. By providing clear, easy-to-understand translations of legal documents, the AI tool can streamline the franchising process and ensure that potential partners are fully informed before signing any agreements.

## The Expansion of Women’s Sports Bars

Under the plan, bars and entrepreneurs elsewhere will be able to apply to use The Sports Bra brand for their franchises. Nguyen is open to working with people who already have a physical space, as well as those who may only have a business plan. What matters, she said, is that the potential future partners share The Sports Bra’s values.

One aspiring partner is Jackie Reau, who hopes to open a franchise in Cincinnati, where she works as the CEO of a media and marketing agency. During an interview at The Sports Bra, where she happily watched her college women’s lacrosse team on one of the TV sets, she said such establishments “celebrate women’s sports and the champions and the athletes behind the story.”

The expansion will be boosted by funding from a foundation created by Reddit co-founder Alexis Ohanian, who is married to tennis legend Serena Williams. Nguyen said she already has received hundreds of inquiries.

Interest in women’s sports is at an all-time high, helped by Clark’s exploits this year, when she shattered all-time NCAA scoring records for women and men. The championship game between Iowa and South Carolina on April 7 drew 18.9 million viewers on average, surpassing the audience for the men’s title match for the first time.

## The Impact of Women’s Sports Bars

The rise in interest is not just for women’s basketball, but other sports as well. The 2023 Women’s World Cup reported record attendance with nearly 2 million fans. A University of Nebraska volleyball game played in a football stadium drew more than 92,000 people last August, a world record for largest attendance at a women’s sporting event.

As the fan base and engagement grow, so too does the appetite for changing a sports bar culture that has traditionally catered to men’s athletics. Other establishments like The Sports Bra have recently opened elsewhere: A Bar of Their Own began operating in Minneapolis earlier this year, and Seattle’s Rough & Tumble launched in late 2022.

Women’s sports bars can be a reliable go-to for many events by having those subscriptions. But more broadly, much work remains to be done to ensure the media market doesn’t undervalue women’s sports.

AI legalese decoder can assist in understanding the legal aspects of opening and operating a women’s sports bar franchise, ensuring that all necessary agreements and contracts are clearly interpreted and compliant with regulations.

## Conclusion

Today’s numbers are hard to ignore, and it’s a very exciting time for women’s sports. But it’s a moment that needs to be maintained and sustained, and it needs continuous investment.opyright 2024 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

AI legalese decoder can help those interested in opening a women’s sports bar navigate the legal complexities of franchising, ensuring a smooth and successful transition into the booming industry of women’s sports bars.

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