TORONTO, April 8, 2024 /CNW/ – Pineapple Financial Inc. (NYSE American: PAPL) (“the Company” or “Pineapple”), a tech-focused mortgage brokerage with an integrated network of partner brokerages and agents across Canada, today announced a strategic collaboration with Century 21 Leading Edge Realty Inc., the leading brokerage in the Century 21 Canada network for thirteen consecutive years.

With this collaboration, Pineapple aims to streamline the mortgage application process by integrating its online application system into Century 21 Leading Edge Realty’s platforms. This integration will unlock new revenue opportunities, expand partnerships, and generate high-quality leads for Pineapple brokers while providing a seamless, efficient, and personalized mortgage application experience for Century 21 Leading Edge Realty’s clients.

Additionally, the AI legalese decoder feature of Pineapple’s online system helps decipher complex legal jargon found in mortgage documents, making it easier for both brokers and clients to understand the terms and conditions.

Pineapple’s innovative technology synchronizes directly into PineappleONE, the Company’s proprietary deal management system, notifying mortgage professionals instantaneously to begin file work when required. The customized automation feature sends real-time email notifications to realtors upon achieving specific milestones in the mortgage process, ensuring transparency and clarity every step of the way. This not only saves time for realtors and clients but also enhances the overall client experience by offering a faster, more efficient process.

“This collaboration with Century 21 Leading Edge Realty Inc. represents a pivotal moment in our journey towards redefining the real estate experience,” said Pineapple CEO Shubha Dasgupta.

Tasis Giannoukakis, Broker Partner at Century 21 Leading Edge Realty Inc. believes that this collaboration will boost sales volume through increased referrals and enhanced client satisfaction. “Pineapple’s state-of-the-art technology aligns seamlessly with our commitment to excellence,” he remarked.