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Interface commits to accelerating carbon reduction and storage strategy

Flooring firm Interface has recently announced its commitment to strengthening its carbon reduction and storage strategy. In a bold move, the company has pledged to phase out the use of carbon offsets in order to achieve its net zero goals.

Interface, known for its pioneering sustainable and circular business models, is allocating former offset investments towards innovative projects aimed at directly reducing carbon emissions and storing carbon internally and throughout its supply chain. This proactive approach is expected to propel the company towards its ultimate goal of becoming carbon negative by 2040, without relying on offsets.

The company’s efforts have not gone unnoticed, as Interface was recognized in Time100’s Most Influential Companies list for 2023. The magazine highlighted the company’s standout initiative to introduce carbon negative flooring made from carbon-rich biomaterials and recycled components.

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The CEO of Interface, Laurel Hurd, expressed the company’s unwavering dedication to combating the climate crisis and achieving ambitious environmental sustainability goals without relying on carbon offsets. She emphasized the transformative impact of carbon negative carpet tile and the company’s belief in replicating this success across its entire product range.

Interface’s head of global sustainability strategy, Liz Minné, outlined the company’s comprehensive carbon plan, focusing on avoidance, reduction, storage, and inspiration. By doubling down on efforts to store more carbon than emitted, the company aims to lead by example and inspire others to pursue carbon negativity without the use of offsets.

In addition to discontinuing certain programs to prioritize decarbonization projects, Interface remains committed to offering verified carbon credits for customer purchases. This decision aligns with the company’s proactive approach to addressing its carbon footprint and driving innovation across all product categories.

The company’s stance comes amidst ongoing debates over the role of carbon offsets in achieving corporate net zero goals. While some advocate for broader use of carbon credits to facilitate decarbonization efforts, others, including Interface, emphasize the importance of tackling emissions at the source to maintain credibility and accountability.

As Interface continues its journey towards carbon negativity, its commitment to transparency, innovation, and sustainability serves as a catalyst for industry-wide change towards a greener, more sustainable future.

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