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HP India Launches Diwali Campaign ‘Walk to The Light’ to Empower Small Businesses

HP India has recently unveiled its Diwali campaign, titled ‘Walk to The Light,’ which tells the inspiring story of an elderly couple venturing into the digital world to create a brighter future. The campaign focuses on the journey of small businesses in India and highlights the critical role of digital education in today’s rapidly evolving landscape.

The ‘Walk to The Light’ campaign draws inspiration from the small businesses in India and their path towards digitalization. It emphasizes the significance of digital education in achieving success in the new economy. With this campaign, HP aims to encourage both small businesses and the wider community to embrace new skills and capabilities during the Diwali festivities.

The heartwarming story revolves around ‘Sajan Handicrafts,’ a small shop struggling amidst fierce competition. Janaki, the store manager, finds hope when a young girl named Lakshmi offers to assist her in digitizing the store. Lakshmi teaches Janaki various digital processes, including inventory management, store discovery, and brand building, all made possible with the power of an HP PC. As a delightful Diwali surprise, Janaki unveils their newly established digital presence to her husband, Santosh.

HP India’s Chief Marketing Officer, Prashant Jain, emphasized the incredible transformation that technology adoption can bring to small businesses. He stated, “The ‘Walk to The Light’ campaign draws inspiration from the remarkable journey small businesses in India are taking to grow their businesses. This initiative highlights HP’s unwavering commitment to supporting these businesses and individuals. For us, this campaign is not just a story; it’s a celebration of digital capabilities revolutionizing the local business ecosystem in India.”

The campaign video has been released in seven languages and showcases HP’s vision of empowering small businesses through digital initiatives. It also sheds light on HP’s Connect program, which emphasizes the use of digital education and its positive impact on entrepreneurs.

The film also highlights HP India’s Corporate Social Responsibility (CSR) initiatives, which aim to make a tangible difference in the community. These initiatives include digital education programs, skill-building courses, and various community outreach efforts.

Simple Creative Inc. served as the creative agency for the film, while Media Monks handled the production.

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