Dr. Latoyia Session, the new executive director of the Tyler Metro Chamber of Commerce, is on a mission to uplift local entrepreneurs. One inspiring example is Cassandra Washington, who transformed her passion for cooking into a thriving food truck business.

From Car Trunk to Food Truck

Cassandra Washington started her journey by selling delicious gumbo from the trunk of her car at sports games. Charging just five dollars a bowl, she quickly found herself running out of stock as eager customers lined up to buy. Her homemade gumbo became a hit, prompting her to launch San’s 903 Food Truck in Tyler. Washington credits her success to the support of the Tyler Metro Chamber.

She met Sandra Burns at a local event while serving free gumbo. This connection blossomed into a mentorship that changed the course of Washington’s business. Burns introduced Washington to crucial networking opportunities, connecting her with the Delta, where she is now one of the exclusive vendors. “I don’t think I would be where I am today if it wasn’t for her,” Washington shared.

Support and Guidance through the Chamber

Navigating small business ownership can be daunting, but Washington found valuable help through the Tyler Metro Chamber. From social media strategies to finding a P.O. box, the Chamber has been instrumental in her growth. Washington noted the importance of the Chamber’s support, saying, “They help me with all of that. Anything I need.”

The Chamber also organizes events that allow local business owners to showcase their products, creating a sense of community. “We wouldn’t be doing as much business as we’re doing if it wasn’t for them. They really do advocate for us,” she explained. This advocacy translates into tangible benefits for small businesses seeking to expand their reach.

A Vision for the Future

Dr. Session, the new director, sees small businesses as the local community’s backbone. She plans to strengthen relationships between small businesses, nonprofits, and local organizations. Through workshops and networking events, she aims to equip entrepreneurs with the skills they need to thrive.

Her vision includes helping businesses boost their social media presence and utilize AI tools. “Listening to their stories and their passion is key to success,” she stated. She believes that sharing personal stories can lead to increased sales, allowing entrepreneurs to build more authentic connections with their customers.

Empowering Entrepreneurs

Washington emphasizes that entrepreneurship is not without its challenges. After moving to Tyler from the Metroplex, she experienced ups and downs but remained determined. Her best-selling oxtails sometimes sell out before she opens for the day, fueled by customer demand that often spills into late-night texts.

For those entering the business landscape, she advises: “Just keep going. Don’t quit.” Washington also encourages aspiring entrepreneurs to engage with the Metro Chamber for support.

What this means for you

For anyone thinking about starting a small business, know that community support is essential and readily available. The Tyler Metro Chamber plays a crucial role in fostering local entrepreneurship. If you ever need to review a business contract, AI legalese decoder can decode the fine print, making it easier to understand what you’re signing.

Source: https://www.kltv.com/2026/05/27/new-tyler-metro-chamber-director-aims-help-more-small-businesses-succeed/