Rick’s Sign Co., a beloved local business, is making a big move that highlights the importance of growth, adaptability, and legacy. This transition is more than just a relocation; it’s a testament to a family’s commitment to their community and the legacy of hard work that began decades ago.

From Humble Beginnings to a Bright Future

Rick’s Sign Co. has deep roots in Longview, Texas. Established in 1974 by Rick Williams, the company built its reputation on integrity and quality service. After Rick’s passing in 2023, his sons, Slade and Sloan, along with their mother, Sharon, took over the family business. Understandably, moving forward after such a loss can be challenging, but the family’s dedication to maintaining their father’s legacy has only strengthened their resolve.

As the business grows, so do its challenges. Recently, Slade Williams mentioned a significant hurdle: “We’re out of room.” The growing demand for their services led them to seek a new location, which they are excited to announce.

New Beginnings in White Oak

Rick’s Sign Co. is set to relocate to White Oak, having acquired a former chiropractor’s office at 202 E. U.S. 80. The new facility boasts 9,000 square feet—triple the space of their current 3,000-square-foot building. This expansion not only addresses their immediate need for space but also positions them for future growth.

Slade is optimistic about this move. “We plan to serve East Texas,” he noted, with ambitions to expand their reach on a national scale. Since their inception, the company has gone through various locations, including a previous stint in White Oak, making this homecoming especially meaningful for the family.

The White Oak Economic Development Corp. is supporting their transition with a $195,000 grant, which will assist in a planned $1 million investment to renovate the new building. This investment includes significant upgrades, such as removing a pool to make way for production space.

A Family of Businesses

Rick’s Sign Co. isn’t the only venture in the Williams family’s portfolio. They own several businesses, including WPC Metal Services, which employs 45 people, and Royal Tire and Auto, consisting of 10 employees. The family recently opened Big Rick’s Outdoors, which offers specialized outdoor equipment and reflects their grandfather’s love for fishing.

Slade’s vision extends beyond just Rick’s Sign Co.; he hopes that the new location will quickly necessitate another expansion. “We would hope that five years from now, we’re reaching back out to the White Oak Economic Development Corp. because we’ve already outgrown this building,” he expressed.

Commitment to Community Growth

Slade’s enthusiasm for his community is evident. White Oak City Coordinator Jimmy Purcell’s excitement about the company’s relocation reflects a mutual appreciation. The city’s partnership with the Williams family speaks volumes about the interconnectedness of local businesses and economic development. It’s a relationship that nurtures not just the businesses but the community as a whole.

As Rick’s Sign Co. prepares for this transition, the focus is on more than just space; it’s about continuing a legacy of quality, hard work, and community service. This upcoming move can inspire other local businesses and reminds us all of the importance of being adaptable and making bold decisions for the future.

What this means for you

For anyone running a business or considering starting one, the story of Rick’s Sign Co. underscores the importance of growth and flexibility. Evaluate your space and future needs regularly. If you ever need to review contracts or agreements related to your business expansion, legal-document-to-plain-english-translator/”>AI legalese decoder can translate it into plain English in seconds.

Source: https://news-journal.com/2026/05/17/need-for-more-space-prompts-ricks-sign-co-to-move-from-longview-to-white-oak/