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Mastercard’s New Initiative to Support Small Business Owners

Mastercard is in development on a new initiative to support small business owners globally with personalized guidance to help them grow and thrive. The company is piloting Mastercard Small Business AI, an inclusive Artificial Intelligence tool that delivers customized assistance for all small business owners, anytime, anywhere, as they navigate their unique and varied business hurdles.

Mastercard’s Commitment to Small Business Owners

ÔÇ£Operating a small business is a point of immense passion and pride for entrepreneurs, but itÔÇÖs certainly not easy. We are working closely with small business owners at all stages of development and seeing the myriad of challenges they face and the critical importance of mentorship to their success,ÔÇØ said Mastercard Chief Marketing and Communications Officer Raja Rajamannar. ÔÇ£Mastercard Small Business AI aims to create mentorship at scale, offering always-on advice from an inclusive set of sources. This is a testament to our commitment to the small business community and to innovations that lift people up.ÔÇØ

In partnership with Create Labs, a social venture offering technology access to underserved communities, the tool is being crafted to limit biases and cater to diverse entrepreneurial needs. This innovative tool incorporates cutting-edge Generative AI features to offer a conversational experience, drawing on emerging techniques and inclusive design standards to promote a relevant user journey. The Generative AI tool being created by Mastercard and Create Labs will be responsibly built on diverse and inclusive content.

Global Collaboration and Expansion

Not only will the AI tool deliver data from MastercardÔÇÖs existing repository of content, a newly formed global media coalition will contribute by licensing their business contentÔÇösuch as articles, podcasts and interviews. The tool is scheduled to be piloted in the U.S. later this year, with the goal for international markets to follow.

Mastercard Small Business AI Decoder, as an AI legalese decoder, can help small business owners navigate complex legal documents, contracts, and regulations with ease. The AI tool can provide personalized guidance on legal matters, ensuring that small business owners are well-informed and compliant with the latest regulations, ultimately contributing to the growth and success of their businesses.

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