Kansas City Small Businesses Anticipate Sales Boost from World Cup
- June 19, 2026
- Posted by: Alex Reed
- Category: Related News
Rows of small businesses are lining up at Union Station in Kansas City, hoping to attract shoppers during the World Cup. This opportunity is crucial for them, showcasing local talent to an international audience and potentially boosting their sales.
City of Entrepreneurs Marketplace: A Platform for Local Businesses
The City of Entrepreneurs Marketplace has transformed the Grand Hall at Union Station into a bustling hotspot for nearly 100 local vendors. Co-owner Amy Reik of Lottie and Lou expressed the joy of supporting local businesses in one convenient place. “It’s a great place to come and shop multiple places at once and support local,” she said.
However, despite the high hopes associated with the World Cup, the foot traffic hasn’t quite met expectations. After opening week, Reik noted, “It’s not this crowd we anticipated.” Many vendors had hoped that this major event would introduce them to new customers, driving much-needed sales.
Reik’s business, along with others, rented booth space in the marketplace to gain visibility. While some vendors are optimistic about showcasing their offerings, they’ve voiced concerns over the anticipated crowds. The venue’s management reports that about 15,000 visitors have attended the marketplace in its first five days, suggesting that there is still hope for a larger turnout in the weeks to come.
Overcoming Challenges and Traffic Concerns
Reik mentioned that some potential customers might be avoiding downtown due to fears of heavy traffic. “I just want everyone to know not to be afraid to come downtown,” she urged. She emphasized that traffic shouldn’t deter visitors from experiencing what the marketplace has to offer.
Lauren Kovarna, another leader at Union Station, encapsulated the spirit of this initiative by highlighting its role in showcasing Kansas City’s offerings. “We have almost 100 vendors here giving guests a taste of what Kansas City has to offer,” she said. With weeks of World Cup festivities still on the horizon, there is still time for vendors to attract both locals and visitors alike.
The marketplace will be open Thursday through Sunday for the next three weeks, and vendors remain optimistic despite the initial slow footfall. Many are counting on Kansans to show their support for local businesses during this significant event.
Call for Support and Community Engagement
As the World Cup continues to draw attention to Kansas City, local businesses are calling on the community to show up and support them. “It’s hard, especially for small companies that are here,” Reik noted. She emphasized the importance of community support for these vendors who are often reliant on events like these to boost their visibility and sales.
Reik’s heartfelt call to action illustrates the urgency local businesses feel to connect with the community and effectively make it through a challenging time. Events like the marketplace not only provide exposure but also allow the spirit of local entrepreneurship to shine.
Vendors are hopeful that as the World Cup progresses, more crowds will visit Union Station, and with it, bring attention to the wide array of unique offerings from Kansas City’s own entrepreneurs.
What this means for you
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