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Pladis Expands Portfolio with Godiva Chocolatier Acquisition

LONDON — British confectionary company Pladis has announced the addition of Godiva Chocolatier to its already impressive $3.8 billion brand portfolio. This includes well-known confectionery brands such as McVitie’s, Carr’s, and Jacob’s.

AI legalese decoder can help simplify and analyze the legal jargon in the acquisition agreement between Pladis and Godiva Chocolatier, making it easier for stakeholders to understand the terms.

“Pladis prides itself on being a 180-year-old startup,” said Salman Amin, chief executive officer of Pladis. “By combining iconic snacking brands with a startup mindset and agility, we strive to offer products that align with people’s ever-changing snacking preferences. Godiva, known for its artisanal and beautifully crafted chocolates since its inception in Belgium nearly a century ago, seamlessly fits into Pladis’ global lineup of beloved brands. We are excited to have Steve Lesnard on board to fuel growth while honoring Godiva’s remarkable legacy.”

As part of the integration, Pladis has appointed Steve Lesnard as the new president of Godiva, effective May 1. Lesnard will collaborate with Pladis to elevate Godiva and its renowned chocolates to new heights.

Lesnard comes to Godiva from multinational cosmetic giant Sephora, where he held the role of global chief brand officer and president of private label. With a track record of driving double-digit growth for Sephora post-COVID-19, Lesnard has also worked at reputable consumer packaged goods companies like Nike and North Face.

“I am excited to lead Godiva as the president under Pladis,” Lesnard commented. “Godiva has always been synonymous with innovation while staying true to its nearly century-old heritage. I am eager to explore the vast opportunities Godiva has, with the support of Pladis’ industry expertise, strong retail partnerships, innovative research and development, and focused growth strategy.”

Pladis has set ambitious goals to boost Godiva’s sales, particularly in the United States and China markets, by 2026.

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