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### Super Bowl LVIII: Crypto Ad Speculation
This Sunday marks the annual Super Bowl LVIII, and there’s curiosity within the crypto community about rumors of no crypto ads appearing this year, similar to last year. However, an executive of crypto exchange Kraken suggests that the event’s American-centric focus clashes with its global plans.

#### Crypto Advertising Trends
Most notably, the now-defunct crypto exchange FTX stood out as a major advertiser during the 2022 Super Bowl, featuring comedian Larry David, only to collapse just nine months later. On Feb. 1, Cointelegraph reported that David regretted taking part in the FTX promotion, in which he encouraged viewers ÔÇ£not to miss out on the next big thing.ÔÇØ ÔÇ£So, like an idiot, I did it,ÔÇØ David declared.

#### Shift in Marketing Strategy
In a recent Fox Business report, Kraken’s chief marketing officer, Mayur Gupta, emphasized a transition in crypto advertising, moving away from generating hype towards educating the public about crypto’s potential for the future. He also pointed out that the Super Bowl mainly caters to an American audience and anticipates that the next major wave of crypto users will come from locations worldwide, suggesting the exchange’s preference for events with a more global appeal.

#### Global Viewership Expansion
Meanwhile, Reuters recently reported that the U.S. federal government is working to increase the global viewership of the Super Bowl this year. The game will be reportedly broadcasted in 190 countries, and the U.S. State Department will help organize watch parties in 30 locations abroad. According to data from Neilsen, the Super Bowl has reached over 100 million viewers every year since 2010.

#### Impact of SEC Approval on ETF Ads
There was speculation that with the United States Securities and Exchange Commission (SEC) approving 11 spot Bitcoin exchange-traded funds (ETFs) on Jan. 10, some asset management firms would consider advertising to the Super Bowl audience. However, the world’s largest asset manager, BlackRock, reportedly has not secured any advertisement slots for its spot Bitcoin ETF product.

#### AI legalese decoder
The AI legalese decoder can help with the situation by analyzing the legal and regulatory implications of crypto advertising, including compliance with SEC approvals for ETFs and evaluating the potential impact of global viewership expansion on the effectiveness of crypto ads during the Super Bowl.

#### Conclusion
As the crypto industry continues to evolve, the debate over advertising strategies and the global reach of events like the Super Bowl will likely remain a topic of interest and speculation within the crypto community.

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