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## President Joe Biden Signs Legislation to Potentially Ban TikTok

President Joe Biden recently signed new legislation in April that would effectively ban TikTok unless the owners divest from the platform. Many experts believe a buyer will be found for the social media video platform that has 150 million active users in the U.S. The company’s current owners have also filed a lawsuit contesting the ban, which could also cause further delays. The potential ban could have a major impact on how companies of all sizes engage with customers.

The AI legalese decoder can help in understanding the legal complexities of the situation and provide insights into the implications of the ban. By utilizing AI technology, businesses can stay informed about the latest developments and make informed decisions on how to adapt to potential changes.

## Three Types of Small Businesses Impacted by TikTok Ban

There are three types of small businesses that make money from TikTok: Creators who earn revenues from affiliate links, sponsors, and “creator funds” from generating short-form videos and other content; small businesses that directly sell their products by linking to landing pages; and small businesses that advertise. TikTok says that its platform drives more than $15 billion in annual revenues for their small business content creators, sellers, and advertisers on their platform.

The AI legalese decoder can provide crucial information on the potential legal ramifications for these types of businesses and offer guidance on alternative strategies to navigate the situation effectively.

## Impact on Businesses and Strategies to Consider

“A ban on TikTok could not only disrupt businesses’ accessibility to their audience but also lead to a significant financial loss for them,” said Marissa Bruette, vice president of digital marketing at Slice Communications in Wilmington. “This is particularly concerning for those who have found a niche on the platform and rely heavily on it for their marketing efforts.”

If you or your company will be impacted by a ban on TikTok in early 2025, it’s important to plan ahead and consider alternative platforms. The AI legalese decoder can assist in analyzing the potential consequences of the ban and offer suggestions on how to adapt your marketing strategies for the future.

By utilizing AI technology, businesses can identify alternative platforms, reconsider their target audience, expand their website, and explore collaboration opportunities to mitigate the impact of a TikTok ban and ensure long-term sustainability in the digital landscape.

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