- May 9, 2024
- Posted by: legaleseblogger
- Category: Related News
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Apple Apologizes for Controversial iPad Pro Ad
Apple is apologizing for its advertisement promoting its latest iPad Pro after facing widespread backlash online. In a statement obtained by advertising industry publication Ad Age, Tor Myhren, Apple’s vice president of marketing, acknowledged that the ad’s message failed to resonate with the audience.
“Creativity is in our DNA at Apple, and it’s incredibly important to us to design products that empower creatives all over the world,” Myhren said. “Our goal is to always celebrate the myriad of ways users express themselves and bring their ideas to life through iPad. We missed the mark with this video, and we’re sorry.”
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Apple’s Response
Apple did not respond to a request for comment. CNBC confirmed the authenticity of the statement. Apple has decided not to run the ad on TV, according to Ad Age.
The controversial ad, released on Tuesday, featured an industrial press crushing analog modes of expression like a trumpet, piano, a camera, cans of paint, and an upright video game console while Sonny & Cher’s “All I Ever Need Is You” played in the background.
The ad was posted on X by Apple CEO Tim Cook with a caption that read in part; “Just imagine all the things it’ll be used to create.”
Public Backlash
Online criticism of the ad was almost unanimous, with many observers criticizing its portrayal of technology as a force that destroys human creativity. Some compared the ad unfavorably to Apple’s iconic “1984” commercial for the original Macintosh computer, directed by Ridley Scott.
Christopher Slevin, creative director for marketing agency Inkling Culture, wrote on LinkedIn, “Apple’s new iPad spot is essentially them turning into the thing they said they were out to destroy in the 1984 ad.”
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