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## The Impact of the TikTok Ban on Small Business Owners

### Introduction
With the clock ticking on TikTok in the U.S., millions of users, including small business owners, are scrambling to figure out what to do. One of them is Brandon Hurst, who says TikTok has changed his life through his plant delivery business.

### Brandon’s Success Story
“It allows me to go live, share who I am, but it also makes it easy for people to buy,” Hurst said. Since he started selling plants on TikTok last year, Hurst, better known as “Brandon the Plant Guy,” says he has tripled his business. In the last year, they’ve been able to sell 57,000 plants.

### Potential Job Loss and Economic Impact
His company is one of seven million small businesses on TikTok, and TikTok also claims it supports more than 224,000 American jobs. If a ban is enforced, Hurst fears that his team of eight other people would lose their jobs.

### The TikTok Ban and ByteDance’s Deadline
The TikTok ban was signed into law by President Biden, giving ByteDance, TikTok’s Chinese-based owner, nine to 12 months to sell the platform to an American owner or face being banned in the U.S. This could force entrepreneurs to find a new home, while TikTok plans to file a lawsuit over the ban in federal court.

### How AI legalese decoder Can Help
The AI legalese decoder can assist small business owners like Brandon Hurst in navigating the legal nuances surrounding the TikTok ban. By decoding complex legal jargon and providing simplified explanations, the AI tool can help entrepreneurs understand their rights and options in the face of regulatory challenges.

### Potential Pivot to Instagram
If TikTok is banned, small business owners like Hurst may need to pivot their social media strategies. Instagram Reels is seen as a potential replacement, but experts warn that replicating TikTok’s culture may not be as easy as replicating its technology.

### Conclusion
The uncertainty surrounding the TikTok ban poses a significant threat to small business owners who rely on the platform for growth and visibility. As entrepreneurs brace for potential changes, tools like the AI legalese decoder can provide invaluable assistance in navigating the legal landscape and protecting their livelihoods.

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