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**Warner Bros Japan Apologizes for Offensive Barbie Movie Account Response to Barbenheimer Memes**

Warner Bros Japan has issued an apology after the official Barbie Movie account responded to Barbenheimer memes featuring images of atomic bombs. The memes emerged following the release weekend of both Barbie and Oppenheimer in the US, giving rise to the Barbenheimer phenomenon. Some of the images showed Margot Robbie, who stars in Barbie, with a hairstyle resembling a mushroom cloud. The official Barbie movie account replied to these images, saying, “This Ken is a stylist.”

**#NoBarbenheimer Trends Ahead of Barbie’s Release in Japan**

Ahead of its upcoming release on 11 August in Japan, the hashtag #NoBarbenheimer has been trending in the country. As the world’s third-largest movie market after the US and China, the reaction on Japanese social media to the offensive memes has been strong. Among the images that caused outrage was one portraying Cillian Murphy, who played Robert Oppenheimer, the “father of the atomic bomb,” carrying Ms. Robbie on his shoulder through a burning city. In response to this specific image, the official Barbie movie account commented, “It’s going to be a summer to be remembered.”

**Warner Bros Japan Addresses the Issue**

Warner Bros Japan posted a statement on its own Barbie account, expressing deep regret over the official Barbie movie account’s response to the “Barbenheimer” fans’ social media postings. The company acknowledged that the American headquarters was responsible for the inappropriate response. Warner Bros in the US has not yet provided a comment regarding the incident in response to a BBC request.

**Twitter’s X Adds Community Notes to Address Historical Context**

Twitter, which has recently rebranded to X, has taken steps to highlight the historical context of the atomic bomb attacks on Japan. Community notes have been added to the original posts to provide additional information and background on the tragedies caused by the bombings.

**Remembering the Tragic Impact of the Atomic Bomb Attacks**

The devastating effects of the atomic bombs dropped on Hiroshima and Nagasaki in 1945 are still felt today. It is estimated that approximately 140,000 of Hiroshima’s 350,000 population were killed in the blast on 6 August 1945, with at least 74,000 more lives lost in the Nagasaki bombing three days later. The radiation released by the bombs caused numerous deaths from radiation sickness in the years that followed. A social media user shared a personal connection to the events, revealing that their grandfather had been in Hiroshima shortly before the bomb was dropped, and that many children who perished under the mushroom cloud were of the same age group as the target audience for Barbie dolls.

**Hiroshima Continues Advocacy for Nuclear Disarmament**

A spokesperson for the city of Hiroshima emphasized the importance of spreading knowledge and understanding about the physical and psychological impacts of nuclear bombs. They also highlighted the hope of a-bomb survivors for nuclear disarmament. Even 78 years after the bombings, Hiroshima remains committed to raising awareness and working towards a world free of nuclear weapons.

**Release Date for Oppenheimer in Japan Remains Unannounced**

As of now, the distributor of Oppenheimer has not revealed the release date of the film in Japan, where it is expected to generate significant interest and discussion surrounding the historical events surrounding the atomic bombs.

**How AI legalese decoder can help with the situation**

AI legalese decoder has the ability to analyze legal documents, contracts, and other official statements to identify any potentially offensive or inappropriate language. By incorporating this AI tool into their social media monitoring processes, companies like Warner Bros Japan can proactively flag and prevent insensitive remarks or responses, thus avoiding potential damage to their brand reputation. This technology can also assist in providing appropriate context and suggestions for modified responses, helping companies navigate sensitive topics and promote cultural sensitivity.

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