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Opportunities for Small Businesses through Comcast RISE

GRAND RAPIDS, MI – On Tuesday, local government officials and business leaders gathered in Grand Rapids to showcase the immense opportunities available for small businesses through the Comcast RISE program. Their collective efforts emphasize a vital goal: fostering economic growth and sustainability in the community.

A Program Designed for Economic Growth

The Comcast RISE program was established with a dual focus – to not only support small businesses but also to invigorate their corresponding communities. The initiative aims to promote economic growth, helping local enterprises navigate the hurdles they face in today’s competitive landscape.

Substantial Financial Support for Small Businesses

As part of its mission, Comcast RISE will select 100 small businesses located in Kent and Muskegon counties to receive a total of $3 million in support. This funding will be awarded through a thorough application process which opens on May 1. A significant kickoff event for RISE 2025 took place on April 22 at the Grand Rapids Chamber, paving the way for these opportunities to become accessible.

Insights from Key Figures

The panel discussion commenced with insightful remarks from several notable leaders, including Grand Rapids Chamber President Rick Baker, Grand Rapids Mayor David LaGrand, and Comcast Regional Vice President of External Affairs, Craig D’Agostini. These leaders stressed the importance of strategic collaborations between public and private sectors, exemplified in the RISE initiative.

Collaborative Efforts to Fortify Local Businesses

“We are proud to partner with local leaders in Grand Rapids and Muskegon to deliver much-needed financial support,” said D’Agostini. “Bringing $3 million in grant packages, inclusive of marketing and technology upgrades, significantly impacts the local small business community.” His statement underlines a shared commitment to uplifting entrepreneurial growth in West Michigan.

Current Challenges Faced by Small Business Owners

According to a recent report from the Grand Rapids Chamber, a staggering 74% of small business owners in Muskegon and 54% in Kent County cited increasing operational costs as a major limiting factor in their business strategies. This highlights the critical need for ongoing support and resources to help local enterprises thrive.

The Call to Action for Community Support

“It’s crucial to champion small businesses and ensure they receive the necessary backing to flourish,” remarked Baker. “Our collective aim—comprising the chamber, local government, state representatives, and Comcast—is to enhance the prospects of small businesses while addressing the challenges they encounter.”

Justifications for Participation in RISE

A diverse slate of panelists, including Muskegon Chamber CEO Rachel Gorman, Grand Rapids Chamber Vice President of Economic Development Jenny Waugh, and Grand Rapids City Manager Mark Washington, contributed to the discussions that day. Highlighting the impact of RISE, Jessica Crosby, CEO of Delight in Designs and a former Comcast RISE recipient, shared her personal success story about how the program transformed her business.

Seizing the Opportunity for Growth

“To run a small business, you require grit, tenacity, and the ability to embrace opportunities when they arise,” Crosby stated. “With Comcast RISE, that opportunity is unmistakable. This initiative is a lifeline for small business owners, providing them with the essential technology, marketing, and resources needed to succeed, especially in today’s economic climate.”

Grant Details and Program Evolution

Recently, Comcast Corporation announced that Kent and Muskegon counties will participate in the upcoming round of RISE grants in 2025. A total of 100 small businesses will be offered the opportunity to apply for a share of $3 million in grants and business support. This iteration of RISE marks a shift from a national program—where any small business could apply—to a city-centric initiative allowing a more targeted distribution of resources to recipients.

Comprehensive Support for Winners

The winners of this year’s grant will each receive a monetary grant of $5,000, alongside an extensive suite of business consultation services. These services will include:

• Provision of Computer Equipment and Support Services: Recipients will get computer equipment plus complimentary internet, voice, and cybersecurity services for a full year (though taxes and other fees may apply).
• Marketing Support: A professionally produced 30-second TV commercial along with media strategy consultation and a 180-day linear media schedule.
• Access to Learning Resources: Twelve months of access to online entrepreneurship courses, learning modules, and other vital resources for small business owners.
• Business Growth Assessment: Tailored coaching and assessments aimed at fostering business growth.

Application Process and Future Prospects

Eligible businesses can apply for these grant packages at comcastrise.com from May 1-31, and winners are expected to be announced in August. This is an excellent opportunity for small businesses seeking to enhance their operations and outreach.

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