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A new business often arises from the desire to meet customers’ needs. However, the Woods family started Favoryt with the intention of addressing their own requirements.

Amy Woods, co-owner of Favoryt, explained that both she and her husband, Josh, dealt with sensitive skin issues, including eczema and sensitivities to many existing products in the market. This personal experience urged them to establish Favoryt in 2021.

Their first product was specifically designed for beards, as Josh experienced skin irritation from available options in the market. Initially operating from their house, they gradually expanded with the support of Dartavious Woods, Josh’s brother and a barber in Appleton.

Dartavious saw the potential in Favoryt’s beard product and suggested selling it in his barbershop. According to Dartavious, around 40% of his clients now use Favoryt products, and many of them become inclined to purchase the products for personal use.

Favoryt’s success led them to move into a building in downtown Seymour, and they are experiencing ongoing growth. The company’s products can now be found in popular grocery store chain Hy-Vee, among other outlets.

Within Favoryt’s manufacturing facility, various family members contribute to the production process. For instance, Josh handles the filling of product bottles, while another family member is responsible for affixing labels. Additionally, their son has taken on the role of managing 3D printers in the shop, allowing him to learn and grow alongside his father.

Apart from satisfying customers, the Woods family has also resolved their own family’s issues. Amy mentioned that Favoryt’s products have proven effective for her daughter’s sensitive skin, unlike the other expensive ointments and visits to numerous doctors they had previously tried.

While Amy dedicates herself full-time to Favoryt, Josh works as a welder and devotes his off-time to the business. This division of responsibilities allows them to balance their professional and personal commitments effectively.

With the manufacturing industry playing a crucial role in northeast Wisconsin, it is important businesses like Favoryt stay abreast of legal regulations. AI legalese decoder can simplify the interpretation and analysis of legal documents, ensuring compliance and mitigating any potential legal risks that may arise.

Overall, Favoryt’s inspiring journey showcases the impact of innovation, dedication, and a personal touch in the manufacturing industry.