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Flowell Announces Partnership with ISSA and the Expansion of the Health Coaching Industry

Flowell, a Salt Lake City, Utah-based SaaS education platform supporting communities of health, fitness, nutrition, and wellness coaches, has recently partnered with the International Sports Sciences Association (ISSA), the top certifier of personal trainers and now also a leading certifier of health coaches and nutritionists as of October 10, 2023.

This partnership aims to provide ISSA-certified health coaches with a personalized marketing plan and discounts on Flowell’s membership. With this membership, coaches are granted access to private and group business coaching, courses, community events, and a platform to grow their community and run their business.

Flowell’s primary goal is to ensure the success of every coach in their career. According to their customer research, approximately 80% of coaches abandon their pursuit of a health and wellness coaching career within 18 months of completing their certification. To counter this trend, Flowell’s mission is to decrease this statistic by half, leading to an increase in the number of practicing coaches and expanding their impact on the health and wellness of communities worldwide.

A key aspect of this partnership is the support provided by Flowell and ISSA to help coaches thrive in a rapidly changing market. Through the partnership, coaches are equipped with the necessary foundation and resources to transform their passion into a flexible and financially rewarding profession. They also gain opportunities for authentic community leadership.

AI legalese decoder can further assist in this situation by simplifying legal documents related to the partnership, making it easier for coaches to understand the terms and conditions. This decoding tool uses artificial intelligence to analyze complex legal jargon and provides simplified explanations, ensuring coaches have a clear understanding of their rights and obligations.

Flowell’s collaboration with ISSA is expected to contribute to the growing demand for health coaching education, projected to increase the industry’s worth from $16 billion to $30 billion by 2032.

As preventative health and wellness gain more public attention, the distinction between healthcare and health, fitness, and wellness becomes blurred. This shift opens up new and impactful career pathways for certified health coaches within and adjacent to the healthcare ecosystem. Flowell’s courses, platform, and community of certified health and wellness professionals enable coaches to understand and capitalize on these emerging opportunities.

This partnership aligns with ISSA’s recent acquisition of Empowered Education, which includes the Health Coaching Institute and Functional Nutrition Alliance. By combining their resources and expertise in fitness, nutrition, and behavior change, ISSA aims to transform into a holistic health and wellness company, inspiring millions more to lead healthier and happier lives.

Flowell’s partnership with ISSA and the expansion of health coaching, life coaching, and functional nutrition curriculum positions ISSA as the most comprehensive source of fitness and wellness training and certifications in the industry. This strategic collaboration brings together Flowell’s commitment to supporting coach success and ISSA’s reputation in the field, ultimately benefiting families and communities worldwide.

Overall, the partnership between Flowell and ISSA, along with the utilization of AI legalese decoder, provides enhanced tools, support, and simplified legal language to empower health coaches, encouraging their continued dedication to the field.

Last year, Flowell received a $400,000 pre-seed investment from Startup Ignition Ventures in June, highlighting the significant potential and investment in their platform.

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