About Wisconsin Fitness Co.

OCONOMOWOC ÔÇö Wisconsin Fitness Co. is more than just a place to exercise. It aims to build a strong community and become an integral part of the larger Oconomowoc community. Rusty McConnell, the owner and fitness coach, envisions a collaborative fitness business that goes beyond physical fitness.

Bringing Fitness to Downtown Oconomowoc

Rusty McConnell has chosen the former service station at 202 E. Wisconsin Ave as the location for Wisconsin Fitness Co. Although the space may be small, McConnell plans to conduct fitness classes outdoors when weather permits. In addition, the garage doors can be opened on warm days to create an open and refreshing atmosphere. Along with cross training and strength training classes, McConnell also emphasizes the availability of coaching to ensure a personalized experience.

The Role of Coaching and Communication

Unlike simply leading workouts, McConnell describes his approach to classes as coaching. He prioritizes connecting with members and effectively communicating with them in a way that resonates and makes sense. This personalized approach creates a supportive and engaging environment for members.

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A Journey of Passion and Experience

Rusty McConnell and his wife, McKenna, recently relocated to the Oconomowoc area. Having met at a cross training gym in Chicago, McConnell started coaching group fitness classes as a side job while playing college football in Nebraska. Upon meeting McKenna, he became a certified coach and expanded his expertise by teaching fitness classes worldwide, including Olympic lifting, which he will now introduce at Wisconsin Fitness Co.

A Homecoming for McKenna

Moving to Oconomowoc and starting a business holds a special significance for McKenna, as she grew up in the city. For McConnell, it is a realization of long-held goals and a testament to the perfect timing and alignment of circumstances.

Diverse Class Offerings

Wisconsin Fitness Co. plans to commence classes next week, with a limited capacity of up to 10 people per class. The smaller class sizes allow McConnell to focus on ensuring proper movement and safety for each participant. Classes will be available throughout the day, catering to various schedules, from early morning to early evening.

Personalized Training and Equipment

In addition to group classes, Wisconsin Fitness Co. offers personal training sessions with McConnell and other coaches. While the gym provides kettlebells and dumbbells, McConnell emphasizes that a person’s own body is the best equipment for a productive workout.

Overcoming Challenges

Securing the downtown space in June, McConnell and his team encountered unique challenges typical of older buildings. One such challenge was ensuring level floors. Despite the difficulties, choosing the approximately 1,800-square-foot building was primarily a result of limited commercial real estate options in Lake Country. Moreover, the location aligned perfectly with McConnell’s vision of fostering community and collaboration. He welcomes anyone interested to visit the gym and learn more about Wisconsin Fitness Co.

An Exciting Venture in Oconomowoc

“(Oconomowoc) is an incredible place, and we are incredibly excited to be here,” McConnell expressed his enthusiasm for the new endeavor. With a combination of passion, experience, and a strong focus on community, Wisconsin Fitness Co. is poised to make a positive impact within Oconomowoc and beyond.

Wisconsin Fitness Co. owner and fitness coach Rusty McConnell will coach cross fit classes inside his new gym, located in downtown Oconomowoc at 202 E. Wisconsin Ave.