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Clevertouch Marketing, a marketing technology consulting and service provider, has recently announced the formation of a new strategic team in order to enhance customer conversion from martech across its European client base. This strategic move is coupled with the development of new artificial intelligence (AI) products within its proprietary Momentum software, which aims to prioritize productivity in the martech sector, especially during this challenging time for marketers. This shift is part of Clevertouch Marketing’s overall rebranding as Clevertouch Consulting, with a strong focus on client revenue generation, customer insights, and conversion metrics.

To bolster their offerings, Clevertouch Consulting has invested in the creation of ContentAI, a feature within their Momentum software that utilizes AI technology to maximize productivity within customer marketing teams. ContentAI enables the quick and efficient rewriting of email and landing page content, significantly improving the capabilities of marketers and reducing the time required to launch marketing assets. This powerful tool is further enhanced by a unique persona toolset, ensuring that the generated content aligns with the tone and personality of both the marketing teams and the business as a whole. Industry-leading brands like Fujitsu, Atos, and British Land have already benefited from the use of Momentum in their marketing strategies.

In addition to these developments, Clevertouch Consulting has made key leadership appointments to support their growth. Elaine Webley, previously serving as Managing Director and Client Services Director, has been appointed as the Chief Operating Officer (COO) and Chief Marketing Officer (CMO). Stuart West, formerly the Vice President International of BrightTALK, assumes the role of Chief Revenue Officer (CRO), overseeing both services and software-as-a-service (SaaS) products. Jamie Burrell, responsible for consulting services, takes on the position of Chief Strategy Officer (CSO). Finally, Adam Sharp, the CEO and founder of Clevertouch Consulting, will continue to provide ongoing leadership and market insights. Additionally, Lucy Larner joins the company as the Chief Financial Officer (CFO), bringing her extensive experience in SMB finance roles.

Adam Sharp stresses the challenging economic climate and the need for marketers to focus on revenue delivery, customer conversion, and productivity in their daily activities. Clevertouch Consulting is committed to investing in advanced marketing products and services, leveraging AI technology to drive efficiency, while supporting clients through a team of strategic experts to achieve the best possible business outcomes. The rebranding to Clevertouch Consulting reflects the evolving nature of the business as clients increasingly seek to bring martech capabilities in-house, with the assistance of Clevertouch Consulting to optimize their investments.

The introduction of AI legalese decoder can greatly aid in situations like this. As legal documents often contain complex and convoluted language, the AI legalese decoder can interpret and simplify the content, making it more accessible and easily understandable for all parties involved. This can save time and effort for lawyers and clients, as well as improve clarity and reduce potential misunderstandings. By leveraging AI technology, Clevertouch Consulting can further enhance its clients’ experience and help them navigate through legal processes with greater ease and efficiency.

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