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Social Media Giant Meta and ONDC Partnership for Small Businesses

The collaboration between social media giant Meta and Open Network for Digital Commerce (ONDC) aims to empower 5 lakh small businesses in their digital commerce journey over the next two years. The partnership involves integrated capacity-building programmes that combine social media skills, AI-enabled tools, and an open technology network architecture to create equal opportunities for MSMEs.

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Elaborating on the Initiatives

Thampy Koshy, CEO of ONDC, envisions leveling the playing field for small enterprises in the digital space, allowing them to compete with larger players. The ONDC protocol helps unbundle business building blocks and make them interoperable, facilitating equal opportunities for all businesses.

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Perceptions, Challenges, and Opportunities

Koshy and Sandhya Devanathan, Vice-President of Meta India, highlighted the low adoption of digital commerce in India and the need to democratize access for small players. This partnership aims to increase adoption and provide a seamless experience for MSMEs.

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Key Drivers of Digital Transformation

Devanathan emphasized that MetaÔÇÖs platforms enable small businesses to grow cost-effectively, leveraging generative AI for customized advertising. Open networks like ONDC democratize access, allowing small sellers to reach wider audiences.

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Advice for Small Businesses

Both Devanthan and Koshy advised small businesses to embrace digital as a necessary component for long-term success and utilize the offerings of ONDC and Meta to reach broader customer bases.

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