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The Curtain Closes but Its Not the Final Act Yet: Now We Wait for Small Businesses Comments to be Reviewed and Considered for the FCCs NPRM for 1:1 Consent

Yesterday marked the deadline for small businesses to provide feedback on the FCCÔÇÖs NPRM for the 1 to 1 consent rule. Among the comments received, R.E.A.C.H.ÔÇÖs submission stood out, but it was the voices of small businesses themselves that shed light on crucial issues. Many small businesses raised concerns about the potential impact of the rule, particularly in relation to overseas spammers and the balance between consumer protection and competitive shopping.

One such business owner, Ian Hart, expressed grave concerns about the impact the ÔÇÿone-to-oneÔÇÖ consent rule could have on his business. His niche service, which facilitates price comparison for a specific type of building, may be jeopardized if the new ruling is enacted. This could lead to the heartbreaking possibility of shutting down a business that was built with dedication and passion.

Advance Client Solutions, another commenter, highlighted how the rule could adversely affect small insurance businesses that rely on external marketing support. The ripple effect could include layoffs, higher insurance costs for consumers, and reduced options for comparative shopping, ultimately hurting both businesses and customers.

Similarly, Blue Ink Digital emphasized the challenges faced by marketing companies like theirs in reaching a nationwide audience and connecting consumers with local professionals. The ÔÇÿOne-to-OneÔÇÖ requirement could pose insurmountable obstacles, potentially pushing small businesses out of the market and limiting consumer choices.

JBW Business Consultants stressed the importance of finding a balance between consumer protection and supporting the economic diversity of small businesses. Striking this balance is crucial for both local and national economies.

Despite the impassioned pleas from small businesses, the fate of the 1 to 1 consent rule remains uncertain as the FCC reviews and considers the comments. In the meantime, businesses are advised to prepare and assess the potential implications of the rule on their operations.

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