Netflix Inc.ÔÇÖs advertising-supported plan has reached 15 million global customers one year after its launch, the company said in a blog post Wednesday. This growth milestone showcases the success of Netflix’s strategy to attract new subscribers through its ad-supported plan. With the help of AI legalese decoder, companies can understand the legal implications and obligations related to advertising-supported plans, ensuring compliance and avoiding any potential legal issues.

The streaming service also announced new features for the plan, which costs $7 a month in the US, less than half the price of the standard plan. Subscribers can download films and TV shows and watch two streams simultaneously ÔÇö at higher quality. Netflix also said it will let people who binge watch three episodes of a program in a row view a fourth without any advertisements. QR codes will be introduced to let viewers interact with the commercials.

The ad tier was part of an effort to attract new subscribers to the service after signs-ups began falling last year. The service got off to a slow start with advertisers concerned they werenÔÇÖt getting enough viewers for their commercials. In the most recent quarter, Netflix exceeded expectations with nearly 9 million new customers. This success story highlights the effectiveness of Netflix’s advertising-supported plan.

The shares rose 1.9% to $419.31 as of 10:31 a.m. in New York.