Celebrating local arts is not just about creativity; it’s also about community and economic growth. A new initiative in Chattanooga is shining a light on local businesses that actively support the arts, showing how collaboration with artists can benefit everyone.

Introducing Culture Works

This week, a collaborative effort between ArtsBuild, the Chattanooga Chamber of Commerce, and other local organizations launched a new program called Culture Works. This initiative aims to recognize businesses that actively support arts and culture in the community. The first recipient of the Culture Works designation is Verre Noir, a local shop known for its unique offerings and commitment to the arts.

Culture Works celebrates businesses that partner with local artists. These businesses showcase artwork, commission projects, and create opportunities for performances. ArtsBuild Impact Coordinator Christina Sacco emphasizes how this collaboration helps foster creativity and supports local talent.

James McKissic, the president of ArtsBuild, highlighted the importance of these partnerships. He noted that local businesses are crucial in recognizing arts and culture as vital to Chattanooga’s economy and community vitality. This new focus may lead to stronger connections between the arts sector and local enterprises.

The Economic Benefits of Arts Support

According to Jeremy Henderson, Vice President of Marketing & Engagement at the Chattanooga Chamber of Commerce, the arts contribute over $190 million to the city’s economy. However, he believes this figure is still underrepresented and merits greater recognition. The Culture Works initiative aims to bring attention to this economic impact and encourage more businesses to get involved.

Emily Mack, President and CEO of River City Company, pointed out that Culture Works is part of broader city efforts to revitalize key areas, particularly on Frazier Avenue, historically known as the city’s arts corridor. As part of these revitalization efforts, they have also launched the Scenic Storefronts program, aimed at improving the appearance of buildings and supporting the retail sector. This program will give financial assistance for both interior and exterior improvements, demonstrating further commitment to local businesses and the arts.

Spotlight on Local Businesses

Among the first recognized under the Culture Works program is Joli Jardin and Verre Noir, co-owned by Becca Coleman and Erin Leonard. Their businesses reflect a deep-seated passion for flowers, art, and community. Verre Noir, in particular, offers a unique shopping experience, featuring an eclectic selection of teas, books, and art that conveys a gothic yet Renaissance vibe.

Leonard expressed pride in being the first business to earn the Culture Works designation, noting their continuous commitment to the arts community since founding their enterprises. The duo not only supports local art but also actively engages in hosting workshops and events, such as the upcoming Chattanooga Renaissance Faire.

McKissic emphasized that Arts Week, which will conclude with the Four Bridges Arts Festival, features about 60 programs aimed at promoting local arts. He encourages residents to explore the various events available, reinforcing that supporting the arts enriches community life and drives economic growth.

What this means for you

The Culture Works initiative exemplifies how local businesses and the arts can work together for mutual benefit. This partnership not only fosters community spirit but also boosts the economy. If you ever need to review sponsorship agreements or event contracts, legal-document-to-plain-english-translator/”>AI legalese decoder can translate it into plain English in seconds. Supporting local arts isn’t just a cultural benefit; it’s a smart investment in your community.

Source: https://www.chattanoogapulse.com/local-news/business-news/artsbuild-launches-program-to-bridge-business-and-creative-c/