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Meta’s Expansion into AI Features

Meta has recently introduced a range of new AI-powered features across its platforms, including WhatsApp, Messenger, and Instagram. This significant development was unveiled during Meta Connect 2023, where the tech giant showcased its venture into artificial intelligence by launching ‘Meta AI’, an AI-powered assistant designed for integration within Meta’s suite of apps, particularly WhatsApp.

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Enhanced Conversational Experiences with Meta AI

Meta AI comes equipped with an impressive set of functionalities, allowing users to engage with it in a manner similar to interacting with another individual. Leveraging a custom model based on Llama 2, a generative text model, and Meta’s Large Language Model (LLM) research, Meta AI offers seamless conversational experiences. Additionally, through a strategic partnership with Microsoft’s Bing, real-time information retrieval has been integrated to enhance text-based conversations.

Image Generation Tool for Visual Enhancements

One of the standout features of Meta AI is its image generation tool, which can create lifelike images from text prompts within seconds. Users can access this tool by entering ‘@MetaAI /imagine’ followed by their desired text prompt, thereby enhancing the visual aspect of their chats.

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Expanding Utility to Group Conversations

While Meta AI is currently limited to the U.S. market, it offers utility not only in individual chats but also in group conversations. Meta assures users that the AI assistant will provide valuable assistance such as making recommendations, offering comic relief, resolving disputes, and imparting knowledge. There are no immediate plans for a global rollout, but users can expect further enhancements in the future.

Interactive Engagement with Meta AI

Users can engage with Meta AI by accessing the AI inbox within WhatsApp, posing queries, and requesting image generation effortlessly. The demonstration of Meta AI’s versatility in scenarios like mocktail recommendations exemplifies its practical applicability in real-world settings.

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Expansion of AI Assistants and Celebrity Partnerships

In addition to Meta AI, Meta has revealed the development of 28 more AI assistants and partnerships with prominent personalities from sports, entertainment, and internet culture. Celebrities like Dwyane Wade, Kendall Jenner, MrBeast, Naomi Osaka, and Snoop Dogg now have AI profiles on Instagram and Facebook, offering personalized interactions to users. With plans to introduce more characters, Meta aims to enhance user experiences across its platforms.

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Introduction of AI Stickers for Enhanced Visual Communication

Meta has also introduced AI stickers for WhatsApp, Messenger, Instagram, and Facebook Stories, enabling users to enhance visual communication with custom stickers generated from text prompts. Similar to Snapchat’s Bitmoji stickers, this feature will gradually roll out to select English-language users, enriching creative possibilities within Meta’s ecosystem.

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