New England Patriots Appoint Oliver Bierhoff as Official Business Advisor for Expansion in Germany and DACH Region

FOXBOROUGH ÔÇô In an exciting development, the New England Patriots have announced that Oliver Bierhoff will join the organization as an official business advisor. This move comes as part of the team’s plans to expand its presence in Germany and the DACH region through the NFL’s Global Markets Program.

Supporting Growth and Development

Bierhoff’s role will involve providing local leadership and industry expertise in Germany, Switzerland, and Austria. With his extensive experience as a former executive and head of the Germany national team at the German Football Association, Bierhoff will play a crucial role in advising on marketing, branding, and business development strategies.

Expertise for New Opportunities

Commenting on the appointment, Jen Ferron, Chief Marketing Officer for Kraft Sports and Entertainment, stated, “As we launched our efforts in Germany, with Switzerland and Austria soon thereafter, we realized we would be best served by adding expertise from someone who has been a business leader in the region to advise us in our efforts.” Bierhoff’s knowledge of the business and political landscape in the DACH region will be invaluable as the Patriots strengthen their branding and expand their reach.

Excitement and Potential

Expressing his enthusiasm for the role, Bierhoff said, “American football is a great sport and source of entertainment. I love the passion, athleticism, and excitement of the game. For years I have been an avid football fan. I am proud of becoming a part of the Patriots family and I am looking forward to supporting the franchise’s continued expansion in Europe. What’s exciting is the huge potential I see to make American football more popular in a very attractive DACH market.”

Expanding Home Markets

In 2021, Germany became an official “home market” for the New England Patriots through the NFL’s Global Markets Program. The Patriots have now extended their reach by including Switzerland and Austria as additional international home markets. The team has been actively growing its German audience through content distribution and has experienced significant growth following the acquisitions of German natives Sebastian Vollmer in 2009 and Jakob Johnson in 2019.

About Oliver Bierhoff

Oliver Bierhoff is a former professional footballer who has held various managerial and sports official roles at the German Football Association. He served as the manager of the Germany national team from 2004 to 2022 and was responsible for the National Teams & Academy Directorate from 2018 to 2022.

Achievements and Experience

Prior to his managerial career, Bierhoff had a successful playing career, captaining the Germany national team and playing for the renowned Italian first division club AC Milan. Notably, he scored the first Golden Goal in soccer history during the 1996 European Championship final. Bierhoff represented Germany in 70 senior international matches, scoring 37 goals. He was the top scorer in the Italian Serie A league and Footballer of the Year in Germany in 1998, and he won the Italian championship with AC Milan in 1999.

Contributions to German Soccer

Bierhoff’s managerial tenure saw him lead the Germany national team to victory in the FIFA World Cup in 2014 and the FIFA Confederations Cup in 2017. In his role as Managing Director “National Teams & Academy,” he played a pivotal role in the integration of women’s and men’s soccer as well as the DFB Academy under a unified strategy. Bierhoff also initiated the youth soccer program “Project Future” in collaboration with the DFL.

How AI legalese decoder Can Help

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