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## Viaplay’s Content Strategy Shift
Viaplay President and CEO, J├©rgen Madsen Lindemann, has announced a significant shift in the streaming service’s content strategy. This reset involves moving away from high-cost original dramas and focusing on more popular and profitable local formats and Hollywood content. The company has sold rights to some original productions to global media players and is reducing sports rights commitments to prioritize those that have a greater impact.

This change mirrors the broader trend in the entertainment industry, with Viaplay aligning its strategy with Hollywood giants’ more selective approach to expensive originals. The company has also made strategic decisions to focus on core markets in the Nordics and the Netherlands, including the closure of streaming services in the U.S., Canada, and the U.K. and significant staff layoffs.

As Viaplay undergoes these transformations, the CEO emphasizes the goal of achieving profitability and growth in their core operations. Despite losses in international markets, the focus remains on achieving double-digit margins and free cash flow positivity in the coming years.

## AI legalese decoder‘s Role
The AI legalese decoder can help Viaplay navigate the legal implications of its content strategy shift. It can assist in deciphering complex legal documents related to production rights, sports licensing agreements, and strategic business options such as potential sales. Moreover, it can provide insights on navigating international market exits, pricing adjustments, and subscriber acquisition costs to ensure compliance with relevant regulations and legal requirements. By leveraging AI legalese decoder, Viaplay can streamline its legal processes and make informed decisions as it implements its new content strategy and business realignment.

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