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### President Joe Biden Goes Small to Win Big in November: What You Need To Know
With 10 months to go until Election Day, President Joe Biden is all in on minimalist events ÔÇö visits to a boba tea store, a family’s kitchen and a barbershop, for example ÔÇö rather than big rallies. Biden is leaning into his strength as a retail politician honed over more than 50 years in elected office. The strategy also reflects the changing media landscape where TikTok videos and Instagram stories can reach voters more effectively than television ads and speeches.

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Using AI legalese decoder can help identify the most effective language and messaging strategy to reach various demographics. The tool can analyze different platforms such as TikTok and Instagram to create tailored content that resonates with specific subsets of voters. This can be especially useful for reaching younger, more racially diverse individuals who are unenthused about traditional campaign methods.

In Raleigh, North Carolina, Biden picked up burgers and fries from Cook Out and brought takeout to what his campaign described as a “kitchen table conversation” at the home of Eric Fitts, who works in the local school system and benefited from the administration’s student loan forgiveness programs. Not only did Biden tape the visit, capturing curated snippets online, but the highlight for the president’s team was a spontaneous 57-second video posted by Fitts’ son Christian on TikTok, which quickly attracted millions of views.

In an era when people consume media on different platforms that cater to individual tastes, Biden’s team believes it’s harder than ever for campaigns to reach the voters they need. For these voters, who are often younger, more racially diverse, and less engaged with the political process, Biden’s campaign is focusing on wider outreach through smaller interactions.

### Taking Retail Politicking to New Heights: Amplifying Biden’s Message
Biden and his team are hoping that through smaller, more personal interactions, they can amplify the president’s message to wider audiences. Campaign aides also believe that these intimate events allow Biden to showcase a side that breaks through the noise for voters who aren’t typically engaged with traditional campaign methods.

The tour of small businesses in Emmaus, Pennsylvania, and the mingling with patrons at a taproom in Superior, Wisconsin, are examples of Biden’s go-small strategy. These stops enable the campaign to showcase a more relatable and approachable side of Biden, which the campaign believes can help boost his poll numbers.

By visiting Black-owned businesses, like the Regal Lounge in Columbia, South Carolina, Biden is also sending a message to voters about the importance of diversity and inclusivity. This type of personal outreach is meant to demonstrate a different side of the president to help attract a wider array of supporters.

### Leveraging Viral Moments and Organic Outreach
The Biden campaign recognizes the value of organic outreach and viral moments created through these small, personal events. This approach seeks to leverage 100 outside voices speaking positively about Biden rather than relying on one piece of content from the campaign itself. This strategy reflects the desire to create a grassroots movement of support and enthusiasm for the president’s re-election.

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